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- As of 2019, about 3.5 billion people around the world use social media<\/li>\r\n
- In 2o19, TikTok became the fastest-growing social media platform<\/li>\r\n
- Up to 73 percent of marketers believe that social media marketing is somewhat or very effective<\/li>\r\n
- Global social media ad spend outperforms print ads, reaching $84 billion in 2019.<\/li>\r\n
- Consumers have been found to spend up to 40 percent more money on brands that make use of social media<\/li>\r\n
- Now that you know the quick facts of social media marketing<\/a>, here is more in-depth information.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
![\"social](\"https:\/\/prometteursolutions.com\/blog\/wp-content\/uploads\/2021\/01\/nsm2.png\")
<\/figure>\r\n\r\n\r\n\r\nFacts about Social Media Marketing<\/strong><\/h3>\r\n\r\n\r\n\r\n
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- Close to 80 Percent of the Entire World\u2019s Internet Users are on Social Media<\/strong> Research has shown that nearly 3.5 billion individuals \u2013 which is approximately 45 percent of the entire world’s population \u2013 across the globe used social media in 2019<\/a>. This is despite the fact that the majority of the social media platforms today don’t allow under-age individuals to sign up.In-depth statistics have put the total social media users at about 60 percent of the population that is eligible to be on these networking platforms. And this growth is further stimulated by the current digitization, which brings millions of new users online each week.<\/li>\r\n
- Users in the United States Spend an Average of 1 Hour, 15 Minutes per Day on Social Media<\/strong> Americans spend lots of time on social media compared to other people from other nations. According to social media marketing statistics, however, the average daily social media time is becoming stable.In 2018, the overall time spent on social media fell by one minute, after climbing six minutes in 2016 and seven minutes in 2017.<\/li>\r\n
- More than 3.25 Billion People Use Social Media on Mobile<\/strong> Do you know that over 92 percent of the total number of social media users access these platforms via their mobile devices? This clearly indicates that the use of mobile devices to access social media is much more prominent than overall internet usage.This emphasizes how crucial it is for marketers that target social media to focus much more on creating mobile-friendly content. Having the right social media marketing tools will help you get your content in front of your target audience.<\/li>\r\n
- Users of Social Media Aged 16 to 24 Spend At Least 3 Hours Each Day<\/strong> Teenagers and young adults spend more than on social media than ever before, averaging 7 hours in 2019. Organizations need to think out-of-the-box in order to reach out to this particular age group. It has been proven before now that they make up to 40 percent of global consumers. And one of the best places or avenues to target consumers within this age group is on social media.<\/li>\r\n
- Business-to-Consumer (B2C) Product Companies Spend at least 15.6 percent of their Entire Marketing Budget<\/strong> This data indicates that it is more than companies that work in B2C services (11. 6 percent), business-to-business (B2B) services (12.6 percent), and B2B products<\/a> (9.4 percent).This particular social media marketing budget is far higher for companies (17.1 percent) that have at least 10 percent \u2013 or more \u2013 of their entire sales coming through online compared to those without any sales (10.1 percent) or less than 10 percent of sales (10.7 percent) from the internet. Small companies \u2013 i.e. those with less $25 million in revenue \u2013 spend a lot more on social media marketing (14.7 percent) as they research for affordable or inexpensive ways of competing favorably.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
![\"Facts](\"https:\/\/prometteursolutions.com\/blog\/wp-content\/uploads\/2021\/01\/nsm3.png\")
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- Consumers Have Been Proven to Spend Up to 40 Percent More Money with Organizations That Use Social Media<\/strong> It has been proven that individuals spend much more money with brands that use social media. This is as a result of the steady cultivation of relationships between consumers and companies, easier access to information as well a faster response to issues and queries.<\/li>\r\n
- Up to 92 Percent of Digital Marketers That Use Influencer Marketing Find It Rewarding for Effective Brand Outreach<\/strong> According to social media marketing growth statistics, digital marketers expect close to a 2x increase in the value of the influencer marketing industry between 2019 and 2022.The current influencer marketing leader, Instagram, is expected to continue its super-fast accumulation of users. Digital marketers will continue to see the usefulness of influencers with almost 70 percent finding Influencer Marketing incredibly effective or somewhat useful for businesses.Experts have also predicted a monumental shift to influencers on Instagram, LinkedIn, and TikTok.<\/li>\r\n
- About 71 Percent of Consumers That Have Positive Experiences with Brands on Social Media will Likely Recommend Them to Friends and Family<\/strong> Marketers are not only concerned about direct conversion and lead generation via social media. Approximately three-fourths of satisfied consumers are highly likely to recommend any brand that performs exceptionally well to people within their network, thereby amplifying the overall effects of marketing efforts.<\/li>\r\n
- Up to 63 Percent of Consumers Expect Brands to Provide Customer Service through Their Social Media Channels<\/strong> Social media marketing statistics also reveal that at least 90 percent of social media users have \u2013 at one time or the other \u2013 used these platforms to chat or communicate with a brand. This emphasizes the vital importance of social customer care.Asides from helping consumers with prompt resolution of any challenge via social media networks, it also includes ensuring that overall brand messages remain consistent with other functional marketing channels.<\/li>\r\n
- LinkedIn Proven to Be 227 Percent More Effective at Generating Leads Than Facebook<\/strong> According to social media statistics for business, LinkedIn is highly prevalent, especially among business-to-business (B2B) marketers. Up to 95 percent of these marketers use it for organic content marketing. About 65 percent of B2B marketers have used this professional social media platform for paid ads in order to acquire new customers.And up to 45 percent of marketers or entrepreneurs report that they gained lots of customers via LinkedIn. All of these factors put together indicate that LinkedIn is a top-rated <\/a>\u2013 but still underestimated \u2013 social media platform, especially among business-to-business content marketers.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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- 90 Percent of Marketers Make Reference to Substantial Exposure for Their Organizations as the Supreme Benefit of Using Social Media<\/strong> Other vital benefits of using social media for marketing include:\r\n
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- Improved search engine rankings<\/li>\r\n
- More inbound traffic<\/li>\r\n
- Better customer satisfaction<\/li>\r\n
- Higher conversion rates<\/li>\r\n
- Improved brand loyalty (which is far more significant among young consumers)<\/li>\r\n
- Access to crucial marketplace insights<\/li>\r\n
- Greater brand authority<\/li>\r\n
- Industry thought leadershipThese and many more are the benefits of social media marketing.<\/li>\r\n<\/ul>\r\n<\/li>\r\n
- 84 Percent of Marketers See an Increase in Traffic within 6 Hours of Effort (Financial or Otherwise) Spent on Social Media Every Week<\/strong> The overall effectiveness of social media marketing statistics indicates that this particular channel cuts down efforts involved in marketing without necessarily having to sacrifice the results.Spending a few hours on social media per week has proven to deliver outstanding and impressive results for many brands. However, the time spent on these platforms must follow proper planning and strategy. It must involve conversing with your consumers and targeting them with highly relevant and helpful content.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
![\"Social](\"https:\/\/prometteursolutions.com\/blog\/wp-content\/uploads\/2021\/01\/nsm4.png\")
<\/figure>\r\n\r\n\r\n\r\nSocial Media Marketing Trends<\/strong><\/h3>\r\n\r\n\r\n\r\n
The following social media marketing trends also show digital marketers the areas to focus on:<\/p>\r\n\r\n\r\n\r\n
- Up to 92 Percent of Digital Marketers That Use Influencer Marketing Find It Rewarding for Effective Brand Outreach<\/strong> According to social media marketing growth statistics, digital marketers expect close to a 2x increase in the value of the influencer marketing industry between 2019 and 2022.The current influencer marketing leader, Instagram, is expected to continue its super-fast accumulation of users. Digital marketers will continue to see the usefulness of influencers with almost 70 percent finding Influencer Marketing incredibly effective or somewhat useful for businesses.Experts have also predicted a monumental shift to influencers on Instagram, LinkedIn, and TikTok.<\/li>\r\n
- Users in the United States Spend an Average of 1 Hour, 15 Minutes per Day on Social Media<\/strong> Americans spend lots of time on social media compared to other people from other nations. According to social media marketing statistics, however, the average daily social media time is becoming stable.In 2018, the overall time spent on social media fell by one minute, after climbing six minutes in 2016 and seven minutes in 2017.<\/li>\r\n
- Close to 80 Percent of the Entire World\u2019s Internet Users are on Social Media<\/strong> Research has shown that nearly 3.5 billion individuals \u2013 which is approximately 45 percent of the entire world’s population \u2013 across the globe used social media in 2019<\/a>. This is despite the fact that the majority of the social media platforms today don’t allow under-age individuals to sign up.In-depth statistics have put the total social media users at about 60 percent of the population that is eligible to be on these networking platforms. And this growth is further stimulated by the current digitization, which brings millions of new users online each week.<\/li>\r\n
![\"social](\"https:\/\/prometteursolutions.com\/blog\/wp-content\/uploads\/2021\/01\/nsm5.png\")
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