You will need to put in a lot of work, technical considerations and money to develop a sports betting app like Bet365. Does it sound stressful already? No worries, stress isn’t an impossibility. With this guide, you will be able to see more possibilities – that it’s even easier than you can imagine. Read along 😉!
Read Related Blog: Best Betting Apps in 2025
There are so many mobile sports betting applications for online gamblers, enabling easy bet-making processes. These online betting apps offer users great comfort, good odds, great user experience and other crucial benefits.
Betting apps like Betfair, Sportybet, Unibet, 1xbet and others are bringing innovativeness and game-changing opportunities for users to engage with betting apps.
Among several pecks that make them above average, they offer users varying betting options and large markets. For example, their users can always bet on events like football, cricket, hockey, tennis, basketball, and many others
At the global ranking of the best sports betting app, Bet365 occupies a very high position, playing a leading role. If you are looking for the best answer to how to develop a sports betting app like bet365, this blog offers you all the answers.
Key Steps to Develop a Sports Betting App Like Bet365
After carefully studying the Bet365 betting app, we were able to come up with 9 important steps to successfully create such an app. Let us look at the steps immediately.
Step 1: Understanding the Legal and Regulatory Landscape
Once you have had your mind made up on creating a betting app with close similarities with Bet365, start researching and inspecting different areas of betting.
Very importantly, perform quality research on the sports betting app regulatory and compliance landscape. Ensure you also learn about sports betting app licensing.
What are the steps to take?
Researching the legal requirements for sports betting apps
The first thing is getting all the important information that you need to work with. For example, how your business location or region handles legal requirements for sports betting app solutions.
From the data that is available, different regions of the world have their legal requirements for sports betting apps.
This also includes the KYC law, age verification and responsible gambling laws. Know all of these and implement them in your development processes for the best outcomes.
Obtaining the necessary licenses and permits
After you have fully navigated the complex betting app development legal landscape, move on to the issue of licensing and permits.
Here, all you need to do is ensure that your sportsbook platform obtains an operational license. This is important for building real betting apps. To make things easier, hire a sports betting app development company that offers licensing.
Complying with regulations for different regions and countries
The last step here is to put all measures in place to ensure full compliance with the provision of the law. Do not make the mistake of implementing the laws of one region into the other.
Step 2: Identify and Choose Key Technical Requirements
After understanding the sports betting regulatory and compliance landscape, the next step is to identify and select the important technical requirements. On this, you need to;
Choosing the right technology stack for the app
You need to know the ideal technologies and tools for creating a betting app like Bet365. The best betting app solutions use the following technology stack;
| Front End | Bootstrap, Vue.js, Axios, Webpack, TipTap, Sass, Video.js |
| Android | Clean Architecture, Firebase Crashlytics, Kotlin, MVVM |
| iOS | Composable Architecture, Firebase Crashlytics, SwiftUI |
| Back-end | Anycable, Python, Node.js, Redis, Ruby on Rails, Nginx, Sidekiq, |
| GPS integration and location synchronization | Core Location (iOS), Google Maps API (Android), Google Location Services (Android) |
| Wearable integration | Wear OS (Android), Apple WatchKit (iOS) |
| Betting APIs | BetOnline, SBOBet, Betfair, Bet365 |
| Database | MySQL, PostgreSQL, MongoDB |
| Real-time analytics | Datadog, Firebase |
| Cloud storage | Amazon S3 |
| Push notifications | APNs, Firebase |
Implementing secure and reliable data storage
Implementing security features in sportsbook software requires a top level of expertise from your developers.
You can explore modern technologies and tools for this, including cloud-based storage services, fraud detection and encryption tools and multi-factor authentication software.
You should also consider using Secure Socket Layer (SSL) Encryption that complies with security standards and regulations like ISO/IEC 27001. Security measures should also include the Anti Money Laundry (AML) measures and KYC tools.
Integrating real-time data feeds for sports events and odds
To develop a sports betting app like Bet365, you need to choose and implement the best real-time data feeds.
At the least, it should offer data with the best speed on fixtures, odds, live odds, market settlement, etc. Integration of the tool should be seamless
Read our alternative blog on the technology tools for betting app development solutions.
Reach out to us to get the best all-in-one odds data feed for your betting app development solution.
Step 3: Designing User-Friendly Interfaces (Front-end development)
This is the step that requires the design and implementation of a visually appealing user interface. The feature should be channelled towards achieving easy navigation and enabling easy bet placements.
Develop a sports betting app like Bet365 by creating an intuitive user interface
To create the best design that will appeal to your users and make everything easy during the interaction, reach out to a reputable software development company like Prometteur. You will be able to get similar UI/UX design features that Bet365 has, this includes a responsive design, easy navigation, clear information, and fast loading speed.
Prometteur mobile app development experts for sports betting apps will also take their time and experience to create a wireframe that gives them an idea of how the app will look and feel in real-time before implementing them.
Develop a sports betting app like Bet365 by optimizing for across devices
Having created all of these and achieving the set goals, the sports betting app front-end design needs optimisation. This is to ensure that it offers a seamless user experience and works perfectly across devices.
Here is a full blog on the sports betting software development process.
Step 4: Develop a Robust Backend System
In other to develop a sports betting app like Bet365, you need to build an interactive website with a mobile app.
And you cannot achieve this without building a robust back-end system. This will require you to invest in;
- Building a scalable and efficient backend infrastructure
- Implementing risk management and fraud prevention measures
- Integrating analytics and reporting tools for monitoring app performance
Your app development company should consider choosing from the following backend technologies; Anycable, Python, Node.js, Redis, Ruby on Rails, Nginx, and Sidekiq.
The backend is the backbone of your sports betting app. It makes the app to be very secure, scalable and responsive. It also enables the handling of sports data feeds, and transactions, and puts up a great performance. Building a robust server infrastructure will be of great importance here.
The backend development also includes a well-built and integrated database that handles important data, records, and other activities.
Other important things to include at the backend development are; API integration for smooth communication, seamless data flow, and other third-party services like authentication and secure payment processing.
You may want to explore the best cloud services for sports betting app development, technologies and tools for load balancing and different caching mechanisms.
Step 5: Integrating Secure Payment Systems
Right after completing the implementation of the design, it’s time to focus on building payment features of your sports betting apps like Bet365.
So, start by;
Implementing secure payment gateways for deposits and withdrawals
This is very important because the sports betting app is like a platform for financial transactions but not a bank.
However, it functions like a personal bank account because each user with a unique account that accepts deposits and processes withdrawals. This calls for strong security measures to be in place when handling the transactions.
Ensure to integrate only secure payment gateways that you can trust. Consider trustworthy payment gateways like, PayPal, Skrill, VISA, Maesro, Muchbetter, Mastercard, VisaCard, Bank Transfer, Cryptocurrency payment, etc.
Ensuring compliance with financial regulations and data security standards
You should also investigate to find out about their compliant status with all the set financial regulations. Do not also forget to verify their data security standards.
This is very important, so do not just assume but ask relevant answers and ensure you get the answers.
Offering multiple payment options for user convenience
To develop a sports betting app like Bet365, you need to include several payment methods.
Currently, Bet365 has support for Visa Cards, Master Cards, Wire Transfer, AstroPay, as withdrawal methods.
For depsits, it supports Visa Cards, Master Cards, Wire Transfer, AstroPay, and Paysafecard.
So, it’s either you replicate or increase the payment gateways. They may also differ based on the locations of your customers and changing preferences. For better information, you can do some research to rediscover more about your users.
Learn more about integrating payment gateways.
Step 6 – API Integrations for Real-Time Odds and Betting Options
API integration plays several roles and offers many benefits. For example, you can use them for integrating real-time odds from multiple sports events and markets. Also, they are useful for offering a wide range of betting options, including live betting.
API integration systems are also very useful in extending the features and functionalities of sports betting apps. They can even help by providing features for tracking and managing bet slips.
Let us not forget how API integration enables and enhances secure payment processing in sports betting apps.
Step 7: Testing and Quality Assurance
Sports betting app testing and Quality Assurance services should be integrated into the early process and throughout the development lifecycle.
Testing every aspect of the app, including the features and functionalities can never be too much. So, do it always and continuously.
Continuous testing is important because it helps in studying, discovering and fixing security, UI/UX, and other weaknesses of the app. Not just that, testing also makes effective recommendations for fixing any problems found with the app.
You should perform testing of the app across various devices, under different circumstances and scenarios. This helps to ensure there are no glitches and security lapses with the app. More importantly, it helps to ensure that the sports betting app meets all user requirements.
To develop a sports betting app like Bet365, you will need to observe the following during testing;
- Conduct thorough testing for functionality and performance
- Implement quality assurance processes for bug identification and resolution
- Utilize user feedback for continuous improvement of the app
Step 8: Launching, Marketing and Post-launch Maintenance
The first thing to do in this step is to launch on the Google Play Store, App Store or even both.
This process is not as easy as it sounds because you should have planned and completed different sports betting app testing processes.
Its importance is to ensure that when the app gets launched on those platforms, there are no glitches or security breaches. They just need to perform as the user expects.
A successful launch is closely followed by strategic marketing. This is to spread the word out to the ideal users. One of the easiest and most effective strategies to adopt here includes welcome bonuses to new users and referral rewards. You can explore social media or influencer marketing for the best results.
For long-term success, there is a need for the sports betting app marketing teams to implement other campaigns. These are campaigns that will focus on retaining users for the long term. It may include, occasional user bonuses, rewards, in-app events, educational content publishing, etc.
Also important to hit the target when you develop a sports betting app like Bet365, is to hire the best betting software development company to offer post-launch support and maintenance.
How Much Does it Cost to Develop a Sports Betting App Like Bet365?
It is not easy to predict the cost of building or creating a betting app like Bet365 or any other betting software type. This is because several factors influence the cost of sports betting app development.
Some of these factors may include;
- The app’s features and functionality and the app’s complexity
- The sports betting app type (native or cross-platform)
- What are the legal requirements and how complex it is to navigate through
- All the needed technology stack for building the app
- The targeted geography and the types of users
- Third-party integrations
All of these and other factors determine how to calculate the cost of developing a sports betting app like Bet365.
How To Develop A Sports Betting App Like Bet365: Aspects of Monetisation
Mobile sports betting apps often choose from the following monetisation models;
Develop a Sports Betting App Like Bet365 With Subscription Revenue
Betting apps like Bet365 can implement the monetisation model of subscription fees from users to generate revenue.
The development company can integrate premium membership services with extra benefits to users. It will entice gamblers to subscribe so as to access premium features and other attractive benefits.
If the betting app can attract recurring payments, it will be a success.
Develop a Sports Betting App Like Bet365 With a Vigorish Monetisation Model
You can also call it the Vig monetisation model for increasing the revenue of sports betting apps. The model works by charging a percentage of user stakes or bet placement on the app.
Sports betting apps that have managed to pull this through successfully end up building a sustainable revenue-generating model.
Develop a Sports Betting App Like Bet365 With In-app Advertisements
The implementation of in-app advertisement is yet another beautiful monetisation model to consider. In fact, this seems like a very workable model.
All the betting apps like Bet365 need do is to display targeted ads. The targeted ads should be interesting and somehow relatable to the users’ interests.
For example, ads on sports events, financial services, and others. The advertisements can be in various formats, including banners, video ads, and sponsored content.
Develop a Sports Betting App Like Bet365 with Brand Promotion
This is the last monetisation model to consider in your sports betting app development. You must invest in the promotion of your brand as well as in establishing collaborations wither brands. This helps boost your betting app’s credibility and attract users from other brands to your betting app.
As you get more users, the potential of placing more bets increases and so does your revenue generation percentage.
Do you need a sports betting app solution like Bet365 for your betting business? Get in touch and let us discuss now.