Develop a Sports Betting App like Bet365

By Snehel Bhatt 28 Min Read
Contents
Introduction to the ProjectUnderstanding the Sports Betting IndustryKey Features of a Sports Betting AppSports Betting OptionsLive Streaming and Event CoverageCustomization Options and Online BettingStep 1: Understanding the Legal and Regulatory LandscapeResearching the legal requirements for sports betting appsObtaining the necessary licenses and permitsComplying with regulations for different regions and countriesStep 2: Identify and Choose Key Technical RequirementsChoosing the right technology stack for the appImplementing secure and reliable data storageIntegrating real-time data feeds for sports events and oddsStep 3: Designing User-Friendly Interfaces (Front-end development)Develop a sports betting app like Bet365 by creating an intuitive user interfaceDevelop a sports betting app like Bet365 by optimizing for across devicesStep 4: Develop a Robust Backend SystemStep 5: Integrating Secure Payment SystemsImplementing secure payment gateways for deposits and withdrawalsEnsuring compliance with financial regulations and data security standardsOffering multiple payment options for user convenienceStep 6 – API Integrations for Real-Time Odds and Betting OptionsStep 7: Testing and Quality AssuranceStep 8: Launching, Marketing and Post-launch MaintenanceHow Much Does it Cost to Develop a Sports Betting App Like Bet365?How To Develop A Sports Betting App Like Bet365: Aspects of MonetisationDevelop a Sports Betting App Like Bet365 With Subscription RevenueDevelop a Sports Betting App Like Bet365 With a Vigorish Monetisation ModelDevelop a Sports Betting App Like Bet365 With In-app AdvertisementsDevelop a Sports Betting App Like Bet365 with Brand Promotion

You will need to put in a lot of work, technical considerations and money to develop a sports betting app like Bet365. Does it sound stressful already? No worries, stress isn’t an impossibility. With this guide, you will be able to see more possibilities – that it’s even easier than you can imagine. Read along !

There are so many mobile sports betting applications for online gamblers, enabling easy bet-making processes. These online betting apps offer users great comfort, good odds, great user experience and other crucial benefits. A bet365 clone app is a ready-made solution for launching a sports betting platform, allowing entrepreneurs to quickly enter the market with customizable features and robust security.

Betting apps like Betfair, Sportybet, Unibet, 1xbet and others are bringing innovativeness and game-changing opportunities for users to engage with betting apps. Clone apps replicate the features of leading platforms like Bet365 and can be customized for different business needs, offering real-time updates and additional functionalities.

Among several pecks that make them above average, they offer users varying betting options and large markets. As a comprehensive gaming platform and one of the top sports betting platforms, for example, their users can always bet on events like football, cricket, hockey, tennis, basketball, and many others

At the global ranking of the best sports betting app, Bet365 occupies a very high position, playing a leading role. In a competitive market, standing out is crucial for success. If you are looking for the best answer to how to develop a sports betting app like bet365, this blog offers you all the answers.

After carefully studying the Bet365 betting app, we were able to come up with 9 important steps to successfully create such an app. Let us look at the steps immediately.

Introduction to the Project

Developing a sports betting platform like Bet365 is a multifaceted project that demands a strategic approach, combining advanced features, a user-friendly interface, and a solid business model. Leveraging a Bet365 clone script can significantly accelerate the process, as it provides a ready-made foundation that mirrors the core functionalities of the original platform. This allows entrepreneurs to quickly establish an online sports betting business and enter the competitive betting industry with confidence.

The goal of this project is to create a state-of-the-art sports betting app that aligns with the expectations of today’s bettors. Key elements include live betting capabilities, support for numerous betting combinations, and multi-language support to reach a global audience. By focusing on these advanced features and ensuring a user-friendly interface, your betting app can deliver an engaging and seamless experience for users. Whether you are building a Bet365 clone or customizing your own betting platform, a well-defined business model and attention to user needs are essential for long-term success in the sports betting business.

Understanding the Sports Betting Industry

The sports betting industry has witnessed remarkable growth, fueled by the widespread adoption of online betting platforms and the increasing popularity of sports events worldwide. In this highly competitive landscape, a successful betting platform must deliver a seamless betting experience, combining intuitive navigation with innovative features such as live streaming, real-time odds updates, and secure payment gateways.

To stand out among numerous betting platforms, your sports betting app should offer a unique and engaging user experience. This includes premium features, customization options, and a user-friendly interface that makes placing bets easy and enjoyable. Understanding your target audience and keeping up with market trends are crucial for developing a betting app that resonates with users and adapts to the evolving demands of the sports betting industry. By prioritizing secure payment gateways and a seamless betting experience, your platform can build trust and foster long-term user engagement in the dynamic world of online betting.

Key Features of a Sports Betting App

A sports betting app like Bet365 must be equipped with essential features that not only attract users but also provide a seamless and enjoyable betting experience. From a wide array of sports betting options to live streaming and robust customization capabilities, these features are the backbone of a successful betting app. Let’s explore the core elements that set a top-tier sports betting platform apart.

Sports Betting Options

Offering a diverse range of sports betting options is fundamental to the success of any sports betting app. Your platform should cover a broad spectrum of sports and betting markets, including popular events and niche sports, to cater to the varied interests of your user base. Providing numerous betting combinations—such as single bets, accumulators, and system bets—enhances user engagement and allows for greater flexibility in placing bets.

Additionally, supporting multiple odds formats, including decimal odds, American odds, and fractional odds, ensures that users from different regions can bet in their preferred style. By delivering a comprehensive selection of betting options and markets, your app can appeal to both casual bettors and seasoned enthusiasts, establishing itself as a go-to destination in the sports betting market.

Live Streaming and Event Coverage

Live streaming and real-time event coverage are essential features that elevate the sports betting experience. By integrating high-quality live streaming with minimal latency, your sports betting app enables users to follow sports events as they happen and place bets in real-time. This in-play betting capability not only increases user engagement but also adds excitement and immediacy to the betting process.

A robust live streaming feature ensures that users never miss a moment of the action, making your betting app a comprehensive hub for both watching and wagering on sports. By prioritizing seamless event coverage, you can provide an immersive betting experience that keeps users coming back for more.

Customization Options and Online Betting

Customization options are vital for appealing to a global audience and enhancing user satisfaction. Features such as multi-language support and multi-currency support make your sports betting platform accessible to users from different regions, breaking down barriers to entry. A user-friendly interface with intuitive navigation ensures that users can easily find their preferred sports, betting markets, and account settings.

To further boost user engagement, your betting app should offer push notifications, keeping users informed about upcoming sports events, special promotions, and new betting opportunities. By combining these customization options with a streamlined online betting process, your platform can deliver a user-friendly and personalized experience that stands out in the competitive betting industry.

Once you have had your mind made up on creating a betting app with close similarities with Bet365, start researching and inspecting different areas of betting.

Very importantly, perform quality research on the sports betting app regulatory and compliance landscape. Ensure you also learn about sports betting app licensing. When implementing laws for different regions, make sure your app also complies with industry standards to ensure full legal and regulatory alignment.

What are the steps to take?

The first thing is getting all the important information that you need to work with. For example, how your business location or region handles legal requirements for sports betting app solutions.

From the data that is available, different regions of the world have their legal requirements for sports betting apps.

This also includes the KYC law, age verification and responsible gambling laws. User registration processes must be designed to comply with these legal requirements, ensuring proper onboarding, account creation, and authentication. Know all of these and implement them in your development processes for the best outcomes.

Obtaining the necessary licenses and permits

After you have fully navigated the complex betting app development legal landscape, move on to the issue of licensing and permits.

Here, all you need to do is ensure that your sportsbook platform obtains an operational license. This is important for building real betting apps. To make things easier, hire a sports betting app development company that offers licensing.

Complying with regulations for different regions and countries

The last step here is to put all measures in place to ensure full compliance with the provision of the law. Do not make the mistake of implementing the laws of one region into the other.

Step 2: Identify and Choose Key Technical Requirements

After understanding the sports betting regulatory and compliance landscape, the next step is to identify and select the important technical requirements. At this stage, it is crucial to determine the core features necessary for a successful Bet365 clone app, as these essential functionalities form the foundation of the app’s competitiveness and user satisfaction. On this, you need to;

Choosing the right technology stack for the app

You need to know the ideal technologies and tools for creating a betting app like Bet365. The best betting app solutions use the following technology stack; the chosen technologies should support all critical platform functions such as user management, admin control, and real-time updates to ensure a comprehensive and operational platform.

Front End

Bootstrap, Vue.js, Axios, Webpack, TipTap, Sass, Video.js

Android

Clean Architecture, Firebase Crashlytics, Kotlin, MVVM

iOS

Composable Architecture, Firebase Crashlytics, SwiftUI

Back-end

Anycable, Python, Node.js, Redis, Ruby on Rails, Nginx, Sidekiq,

GPS integration and location synchronization

Core Location (iOS), Google Maps API (Android), Google Location Services (Android)

Wearable integration

Wear OS (Android), Apple WatchKit (iOS)

Betting APIs

BetOnline, SBOBet, Betfair, Bet365

Database

MySQL, PostgreSQL, MongoDB

Real-time analytics

Datadog, Firebase

Cloud storage

Amazon S3

Push notifications

APNs, Firebase

Implementing secure and reliable data storage

Implementing security features in sportsbook software requires a top level of expertise from your developers.

You can explore modern technologies and tools for this, including cloud-based storage services, fraud detection and encryption tools, and multi-factor authentication software.

To safeguard user data and protect user data, it is essential to implement industry-standard encryption protocols and comply with security standards and regulations like ISO/IEC 27001. You should also consider using Secure Socket Layer (SSL) Encryption. Security measures should also include Anti Money Laundry (AML) measures and KYC tools.

Integrating real-time data feeds for sports events and odds

To develop a sports betting app like Bet365, you need to choose and implement the best real-time data feeds.

At the least, it should offer data with the best speed on fixtures, odds, live odds, market settlement, etc. Integration of the tool should be seamless. Integrating reliable odds feeds is essential to ensure your platform delivers accurate and up-to-date betting odds for users, supporting various betting markets and enhancing user experience.

Read our alternative blog on the technology tools for betting app development solutions.

Reach out to us to get the best all-in-one odds data feed for your betting app development solution.

Step 3: Designing User-Friendly Interfaces (Front-end development)

This is the step that requires the design and implementation of a visually appealing user interface. The feature should be channelled towards achieving easy navigation and enabling easy bet placements. Incorporating user management features, such as streamlined user registration and efficient account management, is also essential for enhancing the overall user experience.

Develop a sports betting app like Bet365 by creating an intuitive user interface

To create the best design that will appeal to your users and make everything easy during the interaction, reach out to a reputable software development company like Prometteur. You will be able to get similar UI/UX design features that Bet365 has, this includes a responsive design, easy navigation, clear information, and fast loading speed.

Prometteur mobile app development experts for sports betting apps will also take their time and experience to create a wireframe that gives them an idea of how the app will look and feel in real-time before implementing them.

Develop a sports betting app like Bet365 by optimizing for across devices

Having created all of these and achieving the set goals, the sports betting app front-end design needs optimisation. This is to ensure that it offers a seamless user experience and works perfectly across devices.

Here is a full blog on the sports betting software development process.

Step 4: Develop a Robust Backend System

In other to develop a sports betting app like Bet365, you need to build an interactive website with a mobile app.

And you cannot achieve this without building a robust back-end system. This will require you to invest in;

  • Building a scalable and efficient backend infrastructure
  • Implementing risk management and fraud prevention measures
  • Integrating analytics and reporting tools for monitoring app performance

Ensuring optimal platform performance is crucial for handling peak traffic periods and maintaining reliability as your user base grows.

Your app development company should consider choosing from the following backend technologies; Anycable, Python, Node.js, Redis, Ruby on Rails, Nginx, and Sidekiq. A skilled development team plays a vital role in building and maintaining a robust backend system, ensuring it meets your app’s requirements.

The backend is the backbone of your sports betting app. It makes the app to be very secure, scalable and responsive. It also enables the handling of sports data feeds, and transactions, and puts up a great performance. Building a robust server infrastructure will be of great importance here.

The backend development also includes a well-built and integrated database that handles important data, records, and other activities.

Other important things to include at the backend development are; API integration for smooth communication, seamless data flow, and other third-party services like authentication and secure payment processing.

You may want to explore the best cloud services for sports betting app development, technologies and tools for load balancing and different caching mechanisms.

Step 5: Integrating Secure Payment Systems

Right after completing the implementation of the design, it’s time to focus on building payment features of your sports betting apps like Bet365.

Integrating a secure payment gateway is essential for processing deposits and withdrawals, ensuring safe transactions and building user trust.

So, start by;

Implementing secure payment gateways for deposits and withdrawals

This is very important because the sports betting app is like a platform for financial transactions but not a bank.

However, it functions like a personal bank account because each user with a unique account that accepts deposits and processes withdrawals. This calls for strong security measures to be in place when handling the transactions.

Ensure to integrate only secure payment gateways that you can trust. Consider trustworthy payment gateways like, PayPal, Skrill, VISA, Maesro, Muchbetter, Mastercard, VisaCard, Bank Transfer, Cryptocurrency payment, etc.

Ensuring compliance with financial regulations and data security standards

You should also investigate to find out about their compliant status with all the set financial regulations. Do not also forget to verify their data security standards.

This is very important, so do not just assume but ask relevant answers and ensure you get the answers.

Offering multiple payment options for user convenience

To develop a sports betting app like Bet365, you need to include several payment methods.

Currently, Bet365 has support for Visa Cards, Master Cards, Wire Transfer, AstroPay, as withdrawal methods.

For depsits, it supports Visa Cards, Master Cards, Wire Transfer, AstroPay, and Paysafecard.

So, it’s either you replicate or increase the payment gateways. They may also differ based on the locations of your customers and changing preferences. For better information, you can do some research to rediscover more about your users.

Learn more about integrating payment gateways.

Step 6 – API Integrations for Real-Time Odds and Betting Options

API integration plays several roles and offers many benefits. For example, you can use them for integrating real-time odds from multiple sports events and markets. Also, they are useful for offering a wide range of betting options, including live betting and the live betting feature, which allows users to place bets during ongoing sporting events.

API integration can also be used to incorporate virtual sports, providing simulated sports events with realistic graphics and animations, RNG-powered simulations, and quick-paced virtual matches as an alternative or complement to traditional sports betting.

API integration systems are also very useful in extending the features and functionalities of sports betting apps. They can even help by providing features for tracking and managing bet slips.

Let us not forget how API integration enables and enhances secure payment processing in sports betting apps.

Step 7: Testing and Quality Assurance

Sports betting app testing and Quality Assurance services should be integrated into the early process and throughout the development lifecycle.

Testing every aspect of the app, including the features and functionalities can never be too much. So, do it always and continuously.

Continuous testing is important because it helps in studying, discovering and fixing security, UI/UX, and other weaknesses of the app. Not just that, testing also makes effective recommendations for fixing any problems found with the app.

You should perform testing of the app across various devices, under different circumstances and scenarios. This helps to ensure there are no glitches and security lapses with the app. More importantly, it helps to ensure that the sports betting app meets all user requirements.

To develop a sports betting app like Bet365, you will need to observe the following during testing;

  • Conduct thorough testing for functionality and performance
  • Implement quality assurance processes for bug identification and resolution
  • Utilize user feedback for continuous improvement of the app

Step 8: Launching, Marketing and Post-launch Maintenance

The first thing to do in this step is to launch on the Google Play Store, App Store or even both.

This process is not as easy as it sounds because you should have planned and completed different sports betting app testing processes.

Its importance is to ensure that when the app gets launched on those platforms, there are no glitches or security breaches. They just need to perform as the user expects.

A successful launch is closely followed by strategic marketing. This is to spread the word out to the ideal users. One of the easiest and most effective strategies to adopt here includes welcome bonuses to new users and referral rewards. Implementing loyalty programs and regular bonuses can help retain users and boost engagement. You can also enable users to share their activities directly on their social media accounts to increase visibility and foster community engagement. You can explore social media or influencer marketing for the best results.

For long-term success, there is a need for the sports betting app marketing teams to implement other campaigns. These are campaigns that will focus on retaining users for the long term. It may include, occasional user bonuses, rewards, in-app events, educational content publishing, etc. Additionally, exploring in-app advertising and sponsorships can provide an additional revenue stream for your platform.

Also important to hit the target when you develop a sports betting app like Bet365, is to hire the best betting software development company to offer post-launch support and maintenance.

How Much Does it Cost to Develop a Sports Betting App Like Bet365?

It is not easy to predict the cost of building or creating a betting app like Bet365 or any other betting software type. This is because several factors influence the cost of sports betting app development. Additionally, using a Bet365 clone app can significantly reduce development time, allowing for quicker deployment and faster entry into the market.

Some of these factors may include;

  • The app’s features and functionality and the app’s complexity
  • Whether you are building a basic app with core features such as user registration, simple betting options, and payment processing, or a more advanced solution
  • The sports betting app type (native or cross-platform)
  • What are the legal requirements and how complex it is to navigate through
  • All the needed technology stack for building the app
  • The targeted geography and the types of users
  • Third-party integrations

Including additional features like online poker, which offers various poker variants and tournaments, can also increase the overall development cost.

All of these and other factors determine how to calculate the cost of developing a sports betting app like Bet365.

How To Develop A Sports Betting App Like Bet365: Aspects of Monetisation

Mobile sports betting apps often choose from the following monetisation models; in-app purchases, subscription fees, advertising, and transaction commissions. Including casino games as an additional revenue source can further diversify and increase your app’s earning potential.

Features that drive monetisation include live feed, bonuses, and secure payment gateways. Providing users with access to their bet history and betting history enhances engagement and retention by allowing them to track their performance and maintain privacy. To maximize monetisation potential, ensure your app includes all must have features such as live betting, virtual sports betting, and a variety of casino games.

Develop a Sports Betting App Like Bet365 With Subscription Revenue

Betting apps like Bet365 can implement the monetisation model of subscription fees from users to generate revenue.

The development company can integrate premium membership services with extra benefits to users. It will entice gamblers to subscribe so as to access premium features and other attractive benefits.

If the betting app can attract recurring payments, it will be a success.

Develop a Sports Betting App Like Bet365 With a Vigorish Monetisation Model

You can also call it the Vig monetisation model for increasing the revenue of sports betting apps. The model works by charging a percentage of user stakes or bet placement on the app.

Sports betting apps that have managed to pull this through successfully end up building a sustainable revenue-generating model.

Develop a Sports Betting App Like Bet365 With In-app Advertisements

The implementation of in-app advertisement is yet another beautiful monetisation model to consider. In fact, this seems like a very workable model.

All the betting apps like Bet365 need do is to display targeted ads.  The targeted ads should be interesting and somehow relatable to the users’ interests.

For example, ads on sports events, financial services, and others. The advertisements can be in various formats, including banners, video ads, and sponsored content. 

Develop a Sports Betting App Like Bet365 with Brand Promotion

This is the last monetisation model to consider in your sports betting app development. You must invest in the promotion of your brand as well as in establishing collaborations wither brands. This helps boost your betting app’s credibility and attract users from other brands to your betting app.

As you get more users, the potential of placing more bets increases and so does your revenue generation percentage.

Do you need a sports betting app solution like Bet365 for your betting business? Get in touch and let us discuss now.

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