The sports betting industry is experiencing explosive growth as regulations are relaxed in new markets around the world. This rapid development has seen the emergence of numerous betting apps launched by both major operators and startups eager to seize this opportunity.
In light of this, white-label solutions are emerging as a strategic alternative, offering a ready-to-use platform. But one question often arises: How much does a white-label betting app actually cost?
Click here to explore our guide to betting apps
What does this white label betting app cost guide cover?
In this article, we break down the main elements that influence Betting App White Label Costs . From development to customization, features, marketing, and other essential parameters, every decision impacts the final budget.
Understanding these factors allows operators to optimize their choices and better control the costs associated with acquiring a white-label solution.
Development Time and Its Impact on Cost
Development time is one of the main factors that influences costs. The more complex and customized an application is, the longer… and more expensive it will be to develop.
Here are some things that can extend development times:
- Complexity of integrations : the more APIs there are to integrate (payments, identity verification, geolocation, etc.), the more costs increase.
- Custom features : Advanced options like fantasy betting, gamification or custom bonuses require specific development.
- UX/UI customization : A fully custom design takes longer than a standard template.
- Performance : High expectations in terms of scalability or traffic management imply more technical effort.
- Project urgency : Tight deadlines increase costs due to the need for additional labor or overtime.
Check out our guide to sports betting app compliance
Features and Their Influence on Costs
The more features an app offers, the higher its cost. Betting App White Label Costs are directly related to the product’s richness.
- Number of sports and events covered : Covering multiple sports and leagues incurs high licensing fees.
- Types of bets offered : Support for complex bets (e.g. over/under, long-term bets, exotic bets) increases complexity.
- Live betting (in-play) : requires real-time odds updates, higher server load and additional development.
- Live streaming : Adding live video increases infrastructure costs and broadcast rights.
- Casino Games : Joining an online casino adds new modules and new fees.
- Multilingualism : Translating the app, adapting regional formats, and managing multilingual customer support increases costs.
- Payment options : The more payment methods there are, the more integrations there will be.
- Bonuses and promotions : A personalized rewards system involves a complex backend.
- Responsible gaming : Adding options like loss limits, pauses or self-exclusion increases fees.
- Extensive customization : Custom design and features are much more expensive than a standard model.
Find out how to find the right betting app provider
Design and Its Impact on Costs
A more personalized design leads to higher Betting App White Label Costs . Here’s what to consider:
- Branding : The more strongly you want your visual identity to be integrated, the more work it will require.
- Original visual creation : illustrations, photos, specific animations… all of this increases the budget.
- Animations and micro-interactions : a dynamic and fluid UX costs more than a classic user journey.
- Multi-device optimization : An app that is compatible with mobile, tablet, and desktop significantly increases costs.
Tip: Focus on visual elements that are essential to your brand to contain spending.
Marketing and Its Weight in the Budget
Once the app is developed, the costs don’t stop there. The marketing strategy also influences the Betting App White Label Costs :
- Paid advertising : Campaigns on Google, Facebook, or TikTok can quickly become very expensive.
- Affiliates : Each affiliate partner requires tracking and commission fees.
- Promotions : Offers like free bets or sign-up bonuses can be expensive if used extensively.
- Sponsorship : Sponsorship and loyalty programs involve credits to be offered, therefore a recurring cost.
- Brand marketing : TV, sponsorship or poster campaigns can be very effective… but very expensive.
Tip: Evaluate each marketing channel based on its ROI before investing.
Other Factors to Consider
Other factors also influence Betting App White Label Costs :
- Cross-platform compatibility : the more systems the app works on (iOS, Android, web, etc.), the more expensive it is.
- Geolocation : Precise location services to block geographic areas come at a cost.
- Multi-country launch : Adapting the app to multiple jurisdictions involves translation and compliance costs.
- Risky features : Some features (e.g. casino, advanced deposits) require more controls and licenses.
- Fast Payments : Offering instant withdrawals via crypto or e-wallets requires more integration.
- Advanced analytics : BI tools and custom dashboards drive up the bill.
Why Choose a White Label Paris App?
🎯 Launch faster : No need to start from scratch, the solution is ready to use and allows you to focus on your business.
💸 Reduce development costs : Building an app from scratch is much more expensive. The white-label model reduces upfront costs.
🎨 Full customization : You can adapt the app to your brand image to better connect with your users.
📈 Scalability : These solutions are designed to grow with you, adapt to demand and integrate new features.
What to check before integrating a white label solution
- ✅ Compliance : Comply with local laws and ensure you have the necessary licenses.
- 🔒 Security : Protecting data and transactions is crucial.
- 🤝 Choice of provider : choose an experienced provider who can adapt the solution to your objectives.
Conclusion on the Costs of White Label Paris Apps
Estimating white label betting app costs requires a holistic view: features, design, marketing, timelines, and technical requirements. By understanding these parameters, operators can better plan and manage their investments.
White label solutions allow for a quick launch, but it is essential to align the chosen solution with the long-term strategy.
FAQ
Is white-label betting software legal?
Yes, this model is legal and widely used. It allows you to resell, rebrand, and launch a solution under your own name.
What is a white-label sportsbook?
It’s a complete sports betting solution that includes customizable tools, data feeds, and payment options.
How does a white-label app work?
It’s a generic application developed to be resalable and adaptable by other brands through customization and branding.