Many business owners are looking for ways to grow their companies to the next level, but don’t know how to go about it. However, if your business must grow, you need to understand why organic search is important for a company website. This is essential for anyone who is in business for the long haul and not for the short term.
Do you know that up to 51 percent of website traffic originates from organic search results? Google is by far the most popular search engine – i.e. the most visited site in the world – out there along with YouTube, Bing, and Yahoo. And because Google search engine optimization is essential, you should already know why organic search is important for company website.
So would you like to know the 2020 SEO factors to include in your ranking plan? Keep reading to find out.
How SEO Works
SEO is a combination of best practices, multiple strategies, and actions; all these have an end goal, and that is to improve the position of your website in search engines. The combination of all these strategies is known as search engine optimization.
If you want to know how SEO help to improve website ranking, then you need to know that there are two kinds of SEO: on-page SEO and off-page SEO.
On-page SEO comprises any element that you can control on your site in order to boost your rankings. This includes keyword presence, site speed, header text, etc. Off-page SEO, on the other hand, comprises anything you do on other websites within your niche that is capable of influencing your rankings. In most cases, off-page SEO refers to links, backlinks, etc.
It is going to take some time in combination with a strong knowledge of SEO as well as the implementation of on- and off-page SEO factors to fully optimize your site for high rankings on Google and other search engines. If an individual web page’s SEO – or the collective power of your site – is somewhat more powerful than others, with regards to specific queries that contain specific keywords, your website will rank at the #1 spot or on the first page of Google. Therefore, your plan for 2020 SEO factors should help you improve your rankings.
What is SEO?
SEO (search engine optimization) is the process or technique of optimizing the content of a website for search engines like Google, Bing, and Yahoo. This includes the keywords, text, and images with the primary goal of improving the search engine ranking of the website.
SEO is, therefore, a method adapted to rank a site exceptionally well in search engine results when a particular keyword is queried. This significantly improves both the quality and volume of traffic to a specific website from numerous search engines. This is why organic search is important for company website.
The following are some of the several activities that search engines perform in order to generate quality search results:
This process involves fetching all the relevant web pages linked to a particular website. This task is usually carried out – almost at the speed of light – by software known as a spider or crawler.
This process involves the creation of an index for every one of the webpages fetched and storing them in a large database from which they will be retrieved later on. Indexing has to do with identifying expressions, words, etc. that best describes a particular page and assigns that part to a particular set of keywords.
After a user enters their search request into the search bar, the search engine speedily compares the search string in that search request with the large database of indexed pages.
Retrieving Quality and Search-specific Results
Finally, the best-matched, high-quality, and search-specific results will be retrieved and displayed in the web browser. To be selected as one of the search results to be displayed, you must ensure that you have good rankings and strong SEO for your site. This is why organic search is important for company website.
Important Aspects of Search Engine Optimization
Here are vital aspects of search engine optimization:
Why organic search is important for company website usually involves the use of keywords which is also vital for SEO. Keywords signify terms you post on your website in such a way that matches the keywords that your target audience searches for when using search engines.
But keywords alone are not enough; Google is firmly against keyword-stuffing i.e. texts filled with endless repetitions of the same set of keyword phrases or keywords. Texts stuffed with keywords usually read very poorly, thereby contributing to a poor user experience.
If the content on your site is stuffed needlessly with keywords, Google will penalize you by either pushing your website down the search rankings or off the search pages altogether. In other words, your website will never be visible for your keyword search terms. This is yet another reason why organic search is important for company website.
On the other hand, Google loves to see content containing high-value keywords as well as semantic keywords. Semantic keywords refer to the significant terms that you may likely use when discussing a particular subject.
For instance, if you write about ‘how to care for a garden,’ you will likely use terms such as plots, seeds, fertilizer, flowers, vegetables, vegetable garden, plant a garden, etc. Semantic keywords are usually used in the Meta descriptions of websites.
The semantic keywords you use in your content gives Google and other search engines more insight into the topic you are discussing on your website as well as the depth of the discussion. Content that lacks relevant keywords will never be acknowledged by Google.
Website Construction and Structure
Google’s algorithms also check how organized a website is. This is why you should consider integrating a lucid site map that will make it easy for search engine crawlers to navigate the website. Site maps also ensure that spiders don’t miss any of the webpages as it scans your domain.
Well-detailed site maps as well as seamless navigation also enhances user experience as users become even more engaged as they move from one part of your site to another. This results in conversion and paying customers.
Another aspect of site construction involves the load speed of your website. Webpages with poor load speeds are disliked by Google, even if they contain excellent content. Viewers also tend to abandon such websites which will result in poor conversion rates in the long run.
So, you need to be careful and invest a lot of time into how your site is constructed as well as the images and videos you upload. Every aspect of your content must be optimized to load quickly and seamlessly.
More searches online take place via mobile gadgets these days, and this has prompted Google to make mobile optimization a prominent part of SEO.
Mobilegeddon was rolled out in 2015 by Google, and this implies that sites that are not mobile-friendly will not enjoy any significant ranking on the search engine page results. So, your website must have a responsive design that allows it to adjust readily to any size of the screen from which it is viewed.
And since the search engine giant implemented their mobile-first indexing, it has become necessary for every business with a site to build a responsive mobile website as well. Google first takes a quick look at the mobile construction of any website and the search engine proceeds to rank sites depending on the user experience of the mobile device user.
This clearly indicates that your mobile site will be indexed first over the desktop version. Therefore, if anyone asks you how SEO help to improve website ranking, you already know that your brand must use mobile SEO in order for your content to be created perfectly and correctly.
Your mobile website must load fast and well on mobile devices and must also be easy to navigate at the tap of your fingers.
Website errors have a negative impact on SEO because it interrupts users, thereby making it harder for your visitors to find you. Google doesn’t like such scenarios and your site will plummet down the ranking pages.
To avoid such scenarios, always carry out a site audit in order to ensure that poorly done redirects, error pages, duplicate pages, etc. are efficiently cleaned up. You can run a site audit or hire a reputable SEO company to handle the task for you.
Importance of SEO for Business
If your business must survive in this fierce and competitive internet space, SEO must be a crucial aspect that must not be taken lightly. This is because search engines serve millions of users every day, supplying them with the answers they are looking for.
And if your business takes in several of these 2020 SEO factors, you will be perfectly positioned to get a good slice of some of that traffic to your website and get some business going.
SEO is highly essential due to the following:
Efficient Running of Your Site
Search engine optimization is essential for efficient day-to-day operations or running of your website, especially those with more than one author.
The website receives lots of search engine traffic as a direct benefit while there will always be a checklist to consult before writing and publishing content on the website.
Clinch the Top Spot
We are looking in a world where instant gratification is the driving force behind most people’s actions.
The same attitude is also extended to the use of search engines. This is because the majority of search engine users will click any of the top results or suggestions on the first page of Google's result pages (SERPs). Only a very small percentage of search engine users go beyond the first page of Google when searching for something online.
So, if you want your business website to gain more visitors every day, you need to use the 2020 SEO factors that will place you on not only the first page of Google but among the top positions for your chosen keywords.
Search engine optimization is always great for the social promotion of your website. When visitors find what they are looking for on your website, they are very likely going to promote your website by sharing the information on Facebook, Twitter, Instagram, etc.
Users trust search engines. And with the 2020 SEO factors in place, you have an excellent chance of climbing to the top spot for your chosen keywords, thereby getting more organic traffic than your competitors that ignore unique SEO strategies.
How SEO Helps Your Business
Now that you know why organic search is important for company website, you need to discover how SEO will be of help to your business.
Many organizations around the world have discovered how powerful the internet is and its ability to drive lots of targeted traffic to their websites. This is why they invest a lot of money in search engine optimization in order to beat their competitors and remain at the top spot for their niches and chosen keywords.
It is also important to learn how SEO improve website ranking. This will open your eyes to where you need more action or implement strategies that will push your site up the ranking page.
Boost Search Engine Ranking
As soon as your site ranking increases, there’s a good chance that some highly targeted traffic will be driven to your web pages. These visitors could be your first prospective customers if they find what they are looking for on your site.
Better Conversion Rate
The primary goal of learning why organic search is important for company website has to do with the conversion rate.
Conversion rate can be defined as the ratio of the number of visitors to your site who end up becoming your customers to the total number of visitors or individuals who visit your website daily, weekly, or monthly.
With the 2020 SEO factors in place, real and targeted visitors who are genuinely interested in your business or what you have to offer will be diverted to your website.
This will help in boosting your rate of conversion by converting prospective customers into loyal customers, thus resulting in an increase in sales.
Engaging Your Customers
If you want to significantly improve your services or products, customer engagement should be part of your business strategies. It must not be taken for granted or else, you will be out of business and will wonder why.
When your blog or web pages have been sufficiently optimized for search engines, your business will then be uniquely positioned to engage passionately with your customers.
Engaging with your customers from time to time will give you invaluable insights on how to significantly improve your products or business, open your eyes to what is working, or should be abandoned or how to generally enhance your business.
If you listen to your customers and take constructive criticism seriously and then implement some of your customers' suggestions, you will build a rabidly loyal band of ambassadors for your brand.
This is because your customers will bond with your brand by developing a sense of friendliness. They will willingly share your content across active social media platforms, respond to any promos you push out, and significantly boost sales.
If no one knows about your brand, there’s no way you will make any sales. Therefore, it makes a lot of sense to state that visibility is a crucial factor that must not be taken lightly because it can make your business incredibly popular.
When your website or blog appears at the top of search engine results, it will be exposed to an incredibly large number of visitors or potential customers. This will result in a considerable enhancement of your brand awareness as more people get to know about your business and what your products or services can do for them.
If you rank for multiple keywords, your brand awareness will be boosted significantly.
By now, you know how SEO help to improve website ranking and why organic search is important for company website. Implement all these 2020 SEO factors in your business and start to see steady improvements in your brand.