There is a lot happening right now in the sports betting industry, and many questions are being asked. One of the most crucial questions is, ” Why invest in sports betting app development?”
if you are here because you have also asked the same question and need the right answers, you landed on the right page, so, welcome 🤝
We have a lot to tell you.
The Demand for Sports Betting Apps
There is a growing popularity of online sports betting activities, including app development, worldwide. Let’s look at how this creates an opportunity to invest in sports betting app development in the future.
The US Sports Betting Market
Sports betting is rising at an unprecedented rate, and a lot of gamblers and money has been pumping into the industry in the last 5 years. For example, in the market in the US, sports betting revenue exceeded $ 14 billion in 2024.
Experts predict that the US sports betting market will experience an annual growth rate of CAGR 2024-2029.
By projections, the market should increase to 53 million users by 2029 at 11% to %15 user penetration from 2024 to 2029.
The Online Gambling Market in Africa
The is also a booming sports betting market with a promising future for online betting in Africa.
Africa’s population is over 1.3 billion people and Nigeria, South Africa, Ghana, and Kenya have the largest betting populations. The population in the continent makes it a great destination with the potential for good ROI on betting app solutions.
According to Astute Analytica, “Africa Gambling Market will hit $11.27 billion by 2032.” This will be at a growing rate of “CAGR of 7.06% within 2024-2032”.
Similarly, Statista projects that the online gambling market in Africa to hit $1.85 billion by the end of 2024. The annual growth rate will be CAGR 6.28% from 2024 to 2028.
The Online Gambling Market in Asia
In Asia, we have a lot of regulatory and compliance issues but there are still some promising indicators.
Statistics from Statista show that the revenue from the online sports betting market in the Asian region will reach “US$3.39bn” by the end of 2024.
The revenue growth expectations stand at “CAGR 2024-2029 of 6.02%”. by the projections and growth rates, the future is very promising. By 2029, the market should hit up to US$4.54bn.
Europe Sports Betting Market
Data Bridge Research values the online betting market in Europe at USD 44483.13 million in 2022. The report has a projection that by 2030, the market will be worth USD 89918.29 million if the growth rate moves at CAGR of 9.3%.
More interestingly, Statista claims revenue of the European online sports betting market will reach “US$17.14bn” by the end of 2024. Statista further claims that with the annual growth rate (CAGR 2024-2029) of 4.97%, by 2029, the market volume will hit US$21.84bn.
What Do These Statistics Mean for Sports Betting App Investors?
Based on the statistics, there are various rewarding opportunities for those who invest in sports betting app development. These opportunities are across various markets and in different regions with promising growth rates.
Looking at the stats, the global trend shows a robust growth rate. The US market alone has a mind-blowing future with the projected $14.30bn by the end of 2024. In the Europe online betting market, expectations are around $17.14bn in the same year.
This only further demonstrates a future of sports betting with significant market maturity and potential.
Compared to other regions, Africa has the smallest market value but with one of the highest populations. The content also shows some promising growth with projections of $11.27 billion by 2032.
In the Asia-Pacific region where there are regulatory challenges and sports betting app solutions are only legal in a few countries, the market is expected to reach $3.39bn by 2024.
Combining these figures and future projections leads to one suggestion; there is a favourable market for those who invest in sports betting app development. In fact, there are very high chances that the ROI can be high and higher in the future.
The key to success would be choosing the right market entry point. The US and European markets are very mature but it is the African and Asian markets that rapidly growing.
Key Factors Shaping the Growing Demands
Currently, there are some important shifts and trends in the sports betting industry. A huge part of the market is moving toward mobile-first sports betting solutions.
In 2025 and beyond, mobile apps for sports betting activities will be very dominant in the online betting industry.
Mobile sports betting app development will help the global revenues of online betting to reach new heights.
Mobile-first betting app solutions will also impact user behaviours and mobile app development services will continue to be a lucrative business for betting app development companies.
Here are more detailed reasons why the demand for sports betting apps will continue to surge:
- Live Betting Features:
Sports betting app solutions offer live betting features which is pretty high on demand by online gamblers.
Livebetting is very important in today’s gambling market but it has to come with live updates in the betting app. This is very different from the traditional betting standard.
- Mobile Accessibility:
Users who want to invest in sports betting want to do so with their mobile phones.
They want to place their bet at any time and monitor the games from anywhere while having fun.
Users want the ability to place bets anytime, anywhere. Betting apps allow customers to engage with sports events while on the go.
- Personalization:
Sports betting apps offer the best-personalised experiences.
It effectively analyses user preferences and uses the insights to offer tailored options for betting, including notifications and rewards/bonuses.
So, since there is a surge in the demand for mobile-first apps for betting, it will be a great decision to invest in sports betting app development solutions. The financial returns can be very massive and even life-changing for the investors.
Invest in Sports Betting App Development for Opportunities and Benefits
Since the era of the Covid, the world has been more digitalised than ever. This is also the reality with businesses as many have transformed to offering more of their services online to reach more users.
In the sports betting industry, online betting apps are taking over traditional betting systems. More people, institutions and organisations are trying to benefit from the online gaming market and so they invest in sports betting app development.
Some notable online betting app platforms that are already setting industry standards include;
- FanDuel fantasy sports betting app
- Bet365 sports betting app
- 88 online betting apps
- MGM sports betting app
- Bovada sports betting app
- Caesars sports betting
These mobile app betting solutions are setting industry standards and creating financial benefits for betting app investors. In many ways, the app solutions for betting are also meeting the growing demands for sports betting apps.
Let’s explore the key advantages of venturing into this dynamic sector.
Access to a Growing Market
If you look at the current statistics and projections of the online sports betting app market, you will see a brighter future.
Therefore, to invest in sports betting app today is to tap into a market that will grow by at least 10% yearly until 2029.
While the growing market of online sports betting is connected to increase in numbers, the future will be determined by more than just quantity.
Sports betting app promotions will further expand the market to bigger and larger user base. Betting app solutions will onboard more active users from different parts of the world, especially people who are seeking the best sports betting app experiences.
So, when you do invest in sports betting app development, you are indeed, creating a perfect environment for new entrants to establish their presence.
Monetization Opportunities
The financial benefits of sports betting app development come from various channels. This is why they can be very huge and life-changing to the investors. For example, financial benefits can come from;
- In-app promotions
- In-app premium features
- partnerships with sports organizations
These are rewarding monetisation models in sports betting apps that are capable of creating good revenue opportunities. However, while revenue generation is important, always back up the strategy by ensuring competitive odds and user-friendly interfaces.
Enhanced User Experience and Engagement
Modern users expect more than just basic betting functionality.
When you invest in sports betting app development, you’re creating an interactive platform. One offers live betting, personalized recommendations, and social features.
Such a betting app solution enhances user engagement leads to an increase in user retention and builds a stronger brand.
Once your sports betting app can give users the best experience, your business will stand out in the sports betting app market.
Read More Sports betting app marketing strategies of 2025
Invest in Sports Betting App Development Using These Monetization Strategies
Before you invest in sports betting app development solutions, try to understand all the effective monetization strategies.
This is very crucial for the long-term success of your sports betting app business and ROI.
Here are the strategic ways to get the best from the surge in demand for sports betting apps in 2025.
In-app Advertising and Sponsorships
The best sports betting app platforms will have no delays in generating significant revenue for its investors.
Using both in-app advertising and sponsorship monetisation techniques, they easily become successful, playing a leading role in the sports betting market.
Well, these strategies for monetisation can be built into the betting app as a feature and functionally. This means you need to hire the services of a reliable sports betting app development company for proper integration.
The best betting app development company integrate the feature by integrating non-intrusive ad placement tools. It’s focus and goal is to help in generating additional income by charging advertisers.
Developers also help in premium sponsorship deals with different sports teams, brands, organisations and leagues to enhance credibility.
It is very crucial for this feature to be handled by professionals because it needs not compromise user experience in any way.
When your betting app has credibility from sponsors and partners, it will be easier to drive revenues with exclusive promotions and in-app advertisements.
Subscription Models and Premium Features
It is becoming very common for modern betting apps to utilise more monetisation techniques like subscription models.
Subscription models can be for regular and premium users where there are advanced features and other perks to be enjoyed. Paid premium users can enjoy features like advanced analytics, exclusive sports betting app promotions, and early access to special events.
If you are able to get more users to pay for these subscriptions regularly, that can bring in a lot of money for the business.
Affiliate Marketing and Partnerships
Strategic partnerships represent a powerful monetization channel worth consider when you invest in sports betting app development.
Affiliate marketing and partnerships can be with different sports media outlets, prediction services, and statistical providers.
You can create valuable affiliate relationships that drive user acquisition and revenue sharing. These partnerships can help offset the initial investment in sports betting app development while creating better user experience.
Every investor and sports betting app developer needs to strike a balance between these three monetisation techniques.
While at it, there is no room for compromising user experience, security and engagements. For example, ensure that the ads don’t get too much for users that they become annoying.
Monetisation strategies for sports betting apps
Why 2025 is Best to Invest in Sports Betting App Development?
In 2024, a lot of progress happened and are still ongoing in the sports betting app market.
Here are some good reasons why;
- Market maturity and growth
- Technological advancement and readiness
- Growing consumer demands for sports betting apps
- Regulatory clarity
- User behaviour shift
There has been a record of significant growth from technology innovations, expanding users, regulations and compliance and changing user behaviours.
All of this influences the growth and market size in their own unique ways and positions the betting app development industry to make better progress in 2025.
There are also a lot of predictions for the future of betting apps and the role of mobile apps. With the trends of mobile app development and changing user behaviours, mobile app betting will play a dominant role in shaping and driving the market in 2025.
This makes the end of 2024 and 2025 to be the best time to invest in sports betting app development.
Do you want to invest in developing a sports betting app?
Get in touch and let’s discuss the financial benefits of sports betting app development
