GT World Development

How Prometteur Solutions Elevated GT World’s Online Shopping Experience, Boosting Customer Satisfaction by 80%

About the Client

GT World is an online Afro shop based in Germany, offering a diverse selection of hair care, skincare, and makeup products designed to enhance natural beauty. The brand emphasizes quality and accessibility, catering to the Afro-German community and beyond.

Industry

E-Commerce (Afro Beauty Products)

Services

Development and Deployment

Business Type

Online Retail Store

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Challenges

GTWORLD sought to be a leading Afro-centric e-commerce store in Germany, specializing in hair care, skin care, and beauty products. A major challenge was handling product variety and stock management, ensuring that customers had access to a wide range of authentic Afro-beauty products without stock shortages. The platform also needed secure payment integration, allowing smooth transactions while supporting discounts and promotional offers. Another challenge was customizing delivery options, enabling flexible shipping solutions for different locations across Germany. Lastly, customer engagement and loyalty were critical to retaining users, requiring targeted marketing campaigns and personalized product recommendations.

app screen

Efficient Product Navigation

The platform needed an intuitive product browsing system to help customers easily navigate the wide range of offerings.

Seamless Shopping Experience

Ensuring smooth transitions from product selection to checkout was crucial to reduce cart abandonment rates.

Secure Payment Options

Building customer trust with secure and diverse payment methods was a priority.

Attractive Discounts and Delivery Integration

Integrating discounts and delivery options without complicating the user journey posed a significant challenge.

How Prometteur assisted GT World enhance Afro Beauty Shopping in Germany with a Seamless E-Commerce Platform?

Prometteur Solutions collaborated with Coolala Paris to create an elegant e-commerce platform that aligns with the brand’s luxury identity. From design to technical implementation, the process was tailored to enhance functionality and user engagement.

01

Market Analysis and Design Research:

Conducted detailed research on luxury e-commerce trends to design an interface that resonates with Coolala’s audience.

02

Feature Integration:

Implemented key e-commerce features, including a Wishlist, shopping cart, and multilingual support for international customers.

03

Payment Gateway Integration:

Integrated PayPal for secure and seamless transactions, ensuring scalability for future payment options.

04

Testing and Optimization:

Performed rigorous testing to ensure flawless functionality across devices and browsers, delivering a consistent user experience.

Technical Spotlight

Developing GTWORLD involved building a robust Afro-centric e-commerce solution with high-performance search and payment integration. A customized product browsing and filtering system optimized the shopping experience by categorizing Afro hair, skin, and beauty products. A secure multi-gateway payment solution enabled flexible payment options, including credit/debit cards and PayPal. The discount and promotional campaign manager allowed GTWORLD to run real-time sales and loyalty programs. Lastly, advanced delivery tracking integration ensured customers could monitor their orders in real-time.

Advanced Product Browsing

Designed a robust search and filter system to ensure customers can easily explore products by category, brand, or price.

Dynamic Discount System

Integrated a dynamic discount engine to display ongoing offers, enhancing purchase incentives.

Secure Payment Gateway

Enabled secure transactions with multiple payment options, including credit/debit cards, PayPal, and digital wallets.

Delivery Integration

Streamlined order processing with integrated delivery tracking for enhanced post-purchase satisfaction.

Results

The newly developed platform significantly enhanced GT World’s digital presence, driving user engagement
and operational efficiency.

80%

Increase in customer satisfaction

70%

Reduction in cart abandonment rates

60%

Growth in repeat customer purchases

50%

Improvement in checkout process speed

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