CASE STUDY Prajavarta news mobile app

Prajavarta Artificial Intelligence studies the data on user behaviors on the platform, analysis. It uses the results always to keep giving them real-time updates on different topics of their choices. Prajavarta is built with an Artificial Intelligence news engine that studies every user's interests on the Prajavarta news platform to display various news categories and topics that match their interests.

It is a wonderful tool because it collects data using different pattern recognition elements for personalized services. The patterns refer to their style of reading, their searches, and their favorite news categories. Artificial intelligence can use that data to predict the kind of news that the user prefers and the type of news shown to the user in the future.

Also, it creates a niche audience within different categories of news audiences. It designs various types of news content based on the user's interests, which means that the users will find the news more engaging, more interesting, and become loyal customers or visitors.

Video News -

Video news is another amazing feature of the Prajavarta news platform that makes it unique among other news platforms in the market. The platform features video news from different categories and in different regions of the world, which are accessible by users. Video news feature gives the consumers of news on the platform a refreshing view and enhanced content digestion, contributing to the overall user experience on the site.

So, having this feature integrated with the Prajavarta website allows users to have an experience closer to or more than using their television sets to watch the news. Video news enables the content to be viewed faster and more conveniently because the video can be paused and played at the user's will.

Prajavarta has a see photo section where infotainment enthusiasts can view the photos of their favorite Bollywood artists, politicians, entertainers, and athletes. The see photos section is enhanced with other useful information about knowledge, treasures, public interest, and inspirational messages to the Indian users. Essentially, the see photos is a place where news is displayed using pictures of the personalities involved.

It is a type of news-sharing strategy that keeps the user engaged and gives them a great website experience since people love and require pictures for clarity. Also, photos brighten the page and do not make the news boring to readers since the photos usually entice people to read the content.

The see photos news category loads very fast, and the pages have smooth scrolling, which the user enjoys.

Prajavarta app displays all the relevant breaking news using only the Marathi language. The breaking news may include trending news in different industries like entertainment, politics, science and technology, mobile and many other news categories on the app. So, users do not get to miss out on the latest news trend on their favorite news category as it is brought to their fingertips when they access the mobile app.

When there is a piece of breaking news, it displays on the home page in an animated form and with some good coloring to attract the user's attention to click to view the content of the breaking news. Breaking news may contain videos or pictures depending on the disposal of details available when breaking the information to the users.

Since Prajavarta is an app dedicated to sharing different types of news to its audience, it is only normal that there is a breaking news part that flashes important information that needs urgent attention and readership from the audience. The app allows users to react to every news by commenting, liking and sharing them with their friends and network on social media pages. Doing that brings more traffic to the platform and presents the opportunity for visitors to be converted to long-term users.

This news category involves sharing news content on a business budget, business startup-related updates, and analytical news from the different industries in the world. It is a news category that helps to inform the audience about entrepreneurship and the business world to keep them abreast of what is going on and why certain investments are safe.

Prajavarta business and startup news add value to the platform because every user may not be only interested in sports, entertainment, and politics. Some users will love to see information about different areas of the business world with great analyses that are very useful to them in shaping their business decisions and the general scope of the market.

Since it uses a mobile application to share its content to a niche audience who have to get the mobile app downloaded on their phones, it makes it very easy to send useful notifications on Local news, breaking news alerts to users. These are all done with the push notification feature integrated into the mobile app. It is a feature that helps alert the users about new content that may be of interest to them, and they do not want to miss out on it.

Prajavarta is not all about news sharing without concern for customer satisfaction and their data cost for accessing the news content. This is why the app is built to save users about 80% of their mobile data through a unique data compression engine. This feature makes the app unique and loved by its users.

Prajavarta is a platform that helps news enthusiasts imbibe discipline in consuming news by allowing them to adjust and only focus on some specific news areas of interest and benefits to them. It is common knowledge that it is hard for people to keep up with their interests too because there is never enough time in the day to cover it all. Prajavarta is a news platform created, structured, and positioned to fill this gap and help protect different and important news areas from delivering them just on time to people using its personalized news services driven by artificial intelligence.