Betting App White Label Solutions: Here is A Comprehensive Guide

By Prometteur solutions 23 Min Read

Betting app white label solutions refer to a ready-made betting software platform that can be licensed and launched under a different brand name. White label solutions are becoming increasingly popular in the betting industry as they allow quick go-to-market strategies.

The purpose of this comprehensive guide is to discuss;

  • The benefits of betting app white label solutions,
  • Key factors to consider when choosing a provider,
  • Best white-label Betting solution providers
  • Tips for successfully launching a white-label betting app,
  • The Risks,
  • The future of betting app white label solutions.

Discover the Betting App White Label Benefits: Insights and Practical Guidance

Benefits of Betting App White Label Solutions

There are several benefits of white label betting software. Especially, for businesses looking to launch a betting app, including:

Cost-effective solution for startups and small businesses

According to Lion Gaming, it takes a lot of resources to hire the right developers and legal teams for compliance purposes. Also, it takes many years, and hours and costs millions of dollars to develop your sportsbook or casino technology using your in-house team.

These are clearly, the “biggest obstacles to operators who want to develop their betting technology.” Thankfully, these are challenges that the white-label betting software helps to overcome. In other words, Developing a custom betting app requires a high investment. White label solutions allow launching apps at a fraction of the cost. This makes it ideal for startups with limited budgets.

Agreeing to this, Revpanda says “If you choose a white label sportsbook solution. The sports betting software provider is responsible for creating the website, acquiring a licence, and maintaining the platform”

Quick and easy setup process

With ready-built white label betting app solutions, you can go to market much faster. This advantage is more profound when you compare it to building an app from scratch.

Customizable features and branding options

Reputed providers allow customizing features, design elements, and colour schemes to match branding. This is a key benefit of the betting app white label.

Access to a wide range of sports and betting markets

The platforms come pre-integrated with sportsbooks offering betting on all major sports and leagues. Having access to betting markets out-of-the-box is another benefit of betting app white label.

Reliable and secure platform

Leading white-label betting software development companies adhere to high-security standards and protocols to ensure data protection. A robust and secure platform is an important benefit of betting app white-label solutions.

Major benefits of betting app white label include cost-effectiveness, faster time-to-market, customization capabilities, and access to betting engines and markets. Using a white label provides startups and small businesses the benefits of a full-featured betting platform at an affordable investment.

Click here for a deep dive into Betting App Guides

Factors to Consider When Choosing a Betting App White Label Provider

Choosing the right betting app white label provider is crucial to getting a platform that meets your specific business needs and launching a successful product.

Here are some key factors to evaluate when selecting a white-label provider:

  • Reputation and experience in the industry –

The betting app white label solution provider should have extensive experience in building betting and gambling products. They should also have in-depth knowledge of regional regulations and compliance standards.

An established reputation reassures they can deliver a robust, feature-rich platform.

  • Range of features and customization options

Look for a betting app white label solution provider that offers a wide range of built-in features. The features may include live streaming, cash out, partial cash out, automated risk management, etc.

They should also allow deep customization of features, design, UI/UX, themes and branding elements. This enables tailoring the platform to your vision.

  • Quality of customer support and technical assistance

Timely and expert customer support is crucial to resolve issues quickly. Evaluate their support channels, response time guarantees and framework for technical questions. When your betting app white label solution provider have this, they quickly troubleshoot and avoid/fix interruptions during operations operations.

  • Compliance with industry regulations and standards

Choose a betting app white label solution provider that ensures the platform adheres to all licensing conditions and protocols for security, fairness of games, responsible gambling, player verification etc. in your target markets. This covers you against regulatory risks.

  • Pricing and payment options

Finally, compare the betting app white label solution providers’ pricing models. Look at areas like one-time license fees, monthly charges, revenue share percentages, transaction fees etc.

Choose one that aligns with your budget and monetization plans.

Best White Label Sports Betting Software Providers in 2024

Going for the right white label sportsbook provider is crucial for your betting business success. Since there are several providers out there, it is best to know what makes each unique and why their services and white label sportsbook solution is the best for you.

When we talk of the best white label solution providers, we are referring to a team of professionals with vast experience in the online gambling context. These are sports betting app development companies that offer the best app development services to clients from around the world.

Here are the best white label sportsbook providers;

Prometteur Solutions White Label Sportsbook Solution Provider

Prometteur is one of the best software and mobile app development companies in India, serving their clients in different parts of the world. The company boasts of creating the best human-centred white label solutions for betting apps to give betting businesses a very promising future.

Their works are engineered by software experts who create native, hybrid and cross platform betting apps for users. Their team make them the go-to company for quick-to-market white-label betting solutions without compromising quality.

Other benefits of Prometteur white label sportsbook solution;

  • Wide sports event coverage
  • Enhanced betting odds
  • Scalable app with visually appealing features
  • Quick deposit and fast withdrawals
  • Multi-lingua and multi-currency features
  • Payment processing integrations


SoftGamings White Label Sportsbook Solution Provider

The number one focus of SoftGamings is providing the best white Label Sportsbooks and Betting Platforms solutions. They have been in the iGaming industry for over a decade (since 2008) and are made up of a team of experts.

If you want to enjoy the benefits of a fully functional betting platform with payment processing tools and a valid licence, they are a sure plug.

Benefits of SoftGamings white label sportsbook solutions:

  • Since they are rated as the best white label betting software providers, you have a guarantee in terms of top-quality service.
  • They can easily integrate Gamifying features into your betting solution.
  • When you partner with them, you have access to Over 30,000 insightful live events monthly.
  • They also give you access to more than 500,000 insightful pre-match events yearly.
  • Their solution may/may not come with a TV broadcasting feature because it is optional
  • SoftGamings offers a cross-platform solution with mobile gaming features and functions.
  • The best sportsbook white label provider with multilingual software and bonus systems
  • Risk management tools


As a white label sportsbook provider, Softwiss has gained a lot of experience in the industry and has earned multiple awards for its services to client around the world. They are very fast, efficient and are masters in time management. For example, their white label betting software integration systems enable them to complete the development within four days.

Benefits of Softwiss white label sports betting development services

  • They serve as a strong backup to their clients, offering full technical support
  • Their white label sports and gaming solution comes with integrated payment systems with support for crypto deposits/withdrawals
  • Softwiss utilises the best CRM tools for sports betting player segmentation purposes
  • Their white label betting solution comes with a dedicated account manager
  • With Softswiss services, you can get lower costs with optimal risk management options.
  • They also offer the best or enhanced betting odds from reputable providers

SOFTSWISS is ISO 27001-compliant and they are licensed by the Government of Curacao and the Kahnawake Gambling Commission.


Soft2bet is a white label sportsbook provider with a focus on creating an iGaming industry with a sense of responsibility and reputable betting.

It is a sportsbook solution provider with one of the best white label betting software integrations, offering everything you need. Here are some perks to enjoy from Soft2Bet services;

  • Sport2Bet offers 60 sports betting options
  • 600,000 pre-match events
  • 500,000 live events
  • All round sports statistics for critical analysis
  • Bet-builder feature that is easy to use
  • Gamification
  • Automation
  • More than 120 payment options
  • Responsible gambling tools


Sirplay is yet another amazing white label sportsbook provider and many years of experience in the sports betting website and app development world. They offer services that enhance sports book operators with all licenses and compliance in check.

Creating your ideal sportsbook website only take the Sportsbook team about 10 working days.

Here are some top benefits that Sirplay offers;

  • A custom-made sportsbook website with the best features and functionalities
  • Specialised web hosting services for online gambling businesses
  • Efficient risk management tools and robust customer support services
  • Different betting markets, categories, and sports leagues
  • Enhanced odds for better chances of winning
  • Top marketing tools

Quantum Gaming 

Focused on iGaming services, its unique qualities revolve around innovation, reliability, and flexibility.

Quantum is one of the best white label sportsbook solution providers that utilise cutting edge technologies to create straightforward betting platforms.

Their team of developers have over 20 years of experience in the iGaming industry. Here are the Quantum benefits for you;

  • Offers the best operational sportsbook with enhanced betting odds
  • Creates a sportsbook with different bets types and sports games.
  • Has the much-loved multi-language and multi-currency support for improved user experience
  • Quantum offers one of the best and safest methods of payments
  • There is a live feature which takes user experience to a whole new level, this feature also boosts user engagement and follow-ups.
  • The white label sportsbook provider offers top-notch sports betting apps with Anti-fraud protection
  • Their products offer bonuses and loyalty programmes

Lion Gaming 

Lion Gaming is leading the betting industry with its white label sports betting platforms for every player. Its solution is popularly called the FerOx white label sports book software.

If you are looking for the right easy-to-use tool to begin your journey in the online betting business, explore their services now. While it also offers several benefits, the most common include; a sportsbook back office, enhanced odds and margins. It also offers top-notch in-play betting.

Other benefits of Lion Gaming white label sportsbook solution;

  • Lion Gaming sports book software offers a comprehensive event coverage
  • Their software solutions also come with secure payment methods for users
  • All their designs are mobile-friendly with visually appealing interfaces
  • You can always explore the customization options to build a unique brand. Something that suits your needs/taste.

The Importance of Choosing the Right White Label Sports Betting Solution Provider

  • Choosing the optimal white label betting app provider and customizing the platform come with some significance. They help in meeting the specific needs of your target audience and are crucial for the success of your product.
  • The right betting app white label solution providers will offer a feature-rich base platform along with extensive customization capabilities. This is to tailor the app to your branding, aesthetics, and target market.
  • Conducting user research to gain insights into your audience’s preferences and pain points offers the following; modify key features, design elements, promotions and betting markets to boost engagement.
  • A customized betting app white label solution that aligns closely with your users’ requirements gives your product an edge and leads to higher adoption rates.
  • The effort to select the ideal provider and modify the app accordingly is well worth it to differentiate your offering in a competitive market.

Here is A Comprehensive Guide on Sports Betting Apps Compliance Regulations

How to Launch a Successful Betting Platforms With White Label Solutions

Launching a successful betting app requires careful planning and execution, even when using a white label solution. Here are some tips on how to launch a betting app effectively with a white label platform:

Conduct market research and identify the target audience

Thorough market research is crucial to understand user needs and preferences. Analyze your target demographics and buyer personas to customize the betting app white label solutions accordingly.

Develop a marketing strategy to promote the app

Create a solid marketing plan to attract users and promote the app’s launch. Use SEO, social media marketing, promotions, affiliate marketing etc. to drive downloads and registrations.

Choose the right white label provider and customize the app accordingly

Select a reputed white label betting app provider that offers extensive customization capabilities. Tailor the platform, features and design to match your branding and meet audience needs.

Test the app thoroughly before the launch

Comprehensively test the betting app white label solution for technical glitches, bugs and UX issues. Fix any problems promptly to ensure a seamless user experience.

Post-launch, closely track KPIs like user engagement, retention, revenue etc. Monitor user reviews and feedback to gain insights for optimizing the betting app white label platform.

Monitor and analyze user feedback to improve the app’s performance

Launching a betting app with white label solutions requires strategic planning, choosing the right provider, thorough testing and ongoing improvements. This is of course, based on user data.

Following these best practices will lead to strong market acceptance and sustainable growth for your betting app business.

Expand your knowledge on  TOP BETTING APPS OF 2024

Risks and Challenges of Using Betting App White Label Solutions

While betting app white label solutions make launching an app easier. Businesses must be aware of the inherent risks and challenges involved. Let us take a look.

Limited control over the platform’s functionality and design

One major drawback of using a white label betting app solution is the lack of control over the platform’s features and design.

Companies are unable to add advanced functionalities or make design changes as per their vision.

The platform’s features and UI/UX remain mostly standardized.

Dependence on the white label provider for technical support and updates

Any lag in their support and maintenance can negatively impact your operations and revenues.

With a white label solution, you are dependent on the provider for technical support and platform updates.

Slow turnaround times in debugging issues or adding new features can affect your ability to meet customer needs.

Potential for data breaches and security issues

There is always a risk of security vulnerabilities and breaches when using a third-party white label platform built by another provider.

Their security lapses can lead to leaks of sensitive user data, account hacks and other cyber threats.

This can damage your brand reputation and lead to loss of customers.

Competition from other betting apps using the same white label solution

An inherent issue with white label platforms is that your app becomes similar to other apps built on the same solution.

This leads to replicated products in the market competing directly with each other.

Your app lacks differentiation from apps powered by the same betting app white label backend.

Hidden and unpredictable costs

Certain white label platforms engage in bait-and-switch pricing tactics.

They advertise seemingly low monthly fees but end up charging high revenue shares or add-on fees.

Locked-in contracts also prevent switching providers.

Regulatory compliance risks

Some white label betting app providers may fall short in meeting licensing requirements or complying with changing regulations.

Their oversight can put your business at risk of penalties.

To mitigate these risks, conduct thorough due diligence before choosing a white label betting app solution. Prioritize providers with stellar security standards, transparent pricing, extensive customization capabilities and proven regulatory compliance. While risks exist, the right provider helps overcome the challenges posed by white label platforms.

Unlock the full potential of Sports BETTING APP DEVELOPMENT PROCESS discussion 

The Future of White Label Betting Solution

Here are some thoughts on the future outlook and trends for sports betting app white label solutions:

  • Continued growth and demand

The market for white label betting solutions will continue to grow as more businesses seek quick and cost-effective ways to launch betting products. The demand is driven by the expansion of online betting and increasing mobile usage.

  • Consolidation of top providers

There will be more consolidation with a few top platforms emerging as leaders. Companies prefer sticking with established platforms with regular upgrades and proven security.

  • Focus on user experience

With tough competition, providers will focus more on improving UI/UX through data-driven insights and personalization. Smooth user journey across web and mobile will be key.

  • Advanced features and functionality

Solutions will evolve to offer more advanced features like live streaming, cash out, automated risk management, progressive web apps, etc. out-of-the-box.

  • Compliance and regulation

Stricter compliance standards will be adopted as more markets impose licensing and operational requirements. Providers who stay on top of regulations will succeed.

  • Blockchain integration

Some providers may explore integrating blockchain for transparency, security and faster real-time settlements. But widespread adoption may take time.

  • Emergence of niche providers

Alongside general white label platforms, we may see emergence of providers specializing in specific sports or markets.

  • Shift from white labeling to SaaS

A SaaS model with monthly subscriptions may gain traction over outright white label licensing. This allows more flexibility and scalability.

The white label sports betting market looks poised for strong growth but will see shifts towards more compliant, specialized and user-centric solutions. Companies will need to pick providers who can adapt to these trends.

Let’s Start the conversation on the FUTURE OF BETTING APPS


White label solutions offer an incredible opportunity for operators to capitalize on the immense potential of the online betting industry.

With the right provider, customizations and launch strategy, white-label betting apps can become hugely successful products with strong user retention and profitability.

While some risks around lack of control exist, white label platforms enable businesses to gain a competitive foothold at record speed compared to in-house development.

As mobile penetration and demand for online betting continue to surge globally. White-label solutions will play a pivotal role in allowing new players to enter the market and challenge established brands.

With their cost-effectiveness and accelerated time-to-launch, white label apps are poised to disrupt the betting industry landscape.

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