Proven Tips to Improve SEO Ranking of your New Website When it comes to the website, every website owner wants traffic to their website. And mobile app is not just about the traffic, it’s targetted traffic. Because website traffic is one of the most significant keys to success.
For example, an online website taking delivery orders online only in the local area. But the website receiving most of the visitors from other areas. Is this traffic is useful for the business owner? The answer is simple – No. This traffic brings minimum value to the online business. To make an online business successful you need targeted customers. SEO is the only technique that you can use to rank higher on search engines including Google, Yahoo, Bing, etc, and target the right audience as well as traffic for your online business.
If you are looking for effective SEO tips and bring more qualified leads to your website then you are on the right page, read on!! We have made it easy for you.
Optimize your Meta Tags:
Titles, Descriptions, and URL: A unique and meaningful title, catchy description and well-formatted URL will help you to get better ranking on a search engine.
Understand the Purpose:
It is always beneficial to refer to PRD (Product Reference Document) to implement and simplify your ideas. This document is designed to guide you through the process of fully defining the purpose of the mobile app project. By answering questions like who is the targeted audience? What type of problem can you solve with it? To answer these type of questions product definition can help you.
Start Targeting with Low Competition Keywords:
When you initially launch your website and simply target highly competitive keywords, you might not rank and consequently will not get organic visitors in the initial days. If you start targetting with low competitive keywords then there is more chance to rank with them.
Optimize your Voice Search:
Voice search technology improves and becomes more accessible on mobile devices. Use geo-targeted keywords i.e optimization for local searches. Nowadays, more than half of searchers are using voice search for basic online searches, so to get a good position on search engine’s results you need to create high-quality and voice search optimized FAQs.
Focus on User Experience:
According to update of Google’s algorithm, RankBrain is the third most important ranking factor and it is very important in 2019. RankBrain observes how users interact with search results and rank the results based on that. If the user clicks on search results, land on a particular website and immediately left from the site, the site will lose ranking. But if users click on search results in mobile app or website and spend more time on a particular site, the site will start to gain ranking. So, user experience is the most important factor for any search engine.
Keep Puting Fresh and Unique Content:
Search engines love unique and regularly upgraded content. By content, we mean anything like articles, blogs, videos, music, comments, reviews, infographics, slideshows or anything which is suitable to your niche. Keep posting article blogs on a weekly or bi-weekly basis. If your content is static or outdated then there is a chance your website visitors will go away quickly and never come back again.
Make your Website Mobile Friendly:
Google has introduced a “mobile first index”, that is used for indexing mobile websites. If your mobile site is currently using “m.” “Eg: m.xyz.com”, for this Google recommends switching over to a fully responsive site.
What you can do?
Follow these three simple steps:
a) Test your website with Google Mobile-Friendly Test and implement their recommendations for making your website mobile friendly.
b) Content (videos, images, text, links, etc) of the mobile site should be equal to the desktop website. If your website is already mobile app friendly then it’s not an issue.
c) Test your website with Google mobile speed test and take all necessary actions to improve your speed as much as possible.
Always remember that positive user experience is MUST.
Improve your Website Loading Speed:
According to Google, page speed is a ranking factor, yet many webmasters don’t optimize their websites for speed. Google always provide searchers with the most accurate results in the fastest possible way. The websites which have fast loading speed improve the user’s experience and it’s important to factor to engage the visitors. According to experts, if a website loads less than 4 seconds then on mobile app it will get better rank in search results, get more page visits and get more conversions.
These are some basic search engine optimization techniques to improve your search rankings. The above tips are simple but at the same time, they are also very important.
If you are running an online business, blog, eCommerce store or any service based website and you are not getting organic traffic from search engines, then you need to implement the above tips correctly.
Need help with your marketing strategy and online business? Let’s have a cup of coffee!!