SEO (Search Engine Optimization) is a crucial part of any digital marketer’s or website owner’s work. That is why large corporations don’t joke with search engine optimization services. However, browsing habits change from time to time, and if you want to stay on top in your niche, you need to work with a search engine optimization company whose SEO techniques are up to date for SEO strategies for ranking in 2020
For instance, “mobile-first” has been the new mantra over the past few years as it helps to improve page rankings and accessibility significantly. Of course, no one can accurately tell what the future holds for SEO, but it is still possible to get a pretty good idea of what your brand should focus on in 2020.
And that is why in this article, you will learn why search engine optimization continues to be a vital consideration and the trends that may dominate your SEO strategies. You will also get to learn the top SEP strategies for ranking in 2020. So, let’s get right to it!
The Latest SEO Trend
If you are a bit rusty and don’t know what search engine optimization (SEO) entails, SEO refers to techniques applied serially for helping any website to rank high in search engine results. Most content creators and developers focus on SEO as an integral aspect of their work every day.
There are several ways you can utilize to improve search engine optimization on your site. The best way is to hire the best SEO company in Mumbai that will work on various aspects of your website.
Some of the best SEO services in Mumbai include making use of SEMrush, Keyword Planner (from Google), and other SEO tools. It also includes ensuring the loading times of your website are kept to the barest minimum without sacrificing quality, performing dedicated keyword research in order to adjust your posts to match the search queries of your target audience on search engines.
Some SEO practices seem evergreen, but the algorithms of search engines change from time to time. This is why you cannot rely on old SEO strategies and expect to bring home exceptional results.
And this is why your best shot at staying up to date with current SEO practices is to hire the top SEO company in Pune or the best search engine optimization company.
Top SEO Strategies for Ranking Higher in 2020
Get Set for Voice Search
Many people across the world are relying more and more on voice search. This is evident as research shows that more people make use of Google’s Assistant, Apple’s Siri, and Amazon’s Echo every day. So, it makes a lot of sense to consider this aspect and how it will affect your SEO efforts.
The primary difference between conventional SEO tactics and optimizing for voice search is the use of more natural phrasing. In most cases, text searches involve artificially formal compressed phrases such as “best blog hosting 2020.”
But with voice search, this is not the same as most people – including you – would probably say something such as: “What’s the best hosting for blogs this year?”
The second phrase is not only longer but also sounds more natural. This means you should also consider optimizing your blog posts or content for long-tail keywords to a significant degree.”
The supreme goal is to make use of keywords that your target audience is likely to search for. This makes your work incredibly easier as you will not be forced to cram redundant words or key phrases in your content.”
Optimize Your Website for Speed
One of the most significant considerations for SEO in 2020 is loading times, especially when it has to do with improving the ranking of your website.
This was an issue that was brought to the attention of website owners back in 2018 when search engine giant, Google, announced that it would start factoring in what they referred to as “page speed for mobile devices.” This was as a result of the ever-increasing popularity of the use of mobile devices for browsing the World Wide Web.
And since then, every website owner has made it their ultimate goal to keep loading times as brief as possible.
Key implementation in this aspect includes optimizing all your media files, implementing a caching solution, etc. This aspect is best left in the hands of the best SEO marketing company in Mumbai.
Create Search-Intent Oriented Content
There is too much content out there on the World Wide Web. If you type in a request in Google’s search box, the results that the search engine will present to you will be in several hundreds of millions. Most of these results are trash, and you may not get any useful information on them.
However, most search engine users expect to set eyes on some pretty good and informative content on the first page of Google. And what the search engine giant does is the filter through millions of results, and then present only a handful on the first page.
This is what Google does, and they perform this job more than 79,000 times per second, every day.
You don’t have to concern yourself with the details of how Google gets the job done. What you should, however, occupy yourself with as a website owner, is to discover the nuts and bolts of online search because you have great content to promote.
The truth is that there are more than 200 significant ranking factors involved, but everything boils right down to just one thing: who is the best at providing content that is most helpful to users?
In SEO terms, who is the best at satisfying user search intent? If you can pull this off, your site will rank incredibly high on search engines. This is one of the challenges an SEO marketing company can help you solve.
Leverage Artificial Intelligence (AI)
Artificial Intelligence is no longer the futuristic thing we used to see in movies directed by Steven Spielberg and others. It is here, and it also plays a substantial role in how search engine optimization changes in the next few years. But this is not about working with or hiring a robot to take care of your SEO strategy.
Google makes use of artificial intelligence extensively in its RankBrain system. This bot makes use of machine learning to improve the search engine’s results perpetually.
It works by finding context and patterns in millions of web pages which Google can then utilize to return highly relevant results for specific queries.
Another tool that utilizes machine learning in order to improve your SEO includes Automated Insights which helps you to turn unstructured data – like site analytics, etc. – into a distinctly clear narrative.
As a result of this action, you will be able to spot patterns relatively quickly and therefore start making quality improvements.
When you consult the best SEO agency in Mumbai, make sure you ask questions as regards this aspect of SEO for your site.
Who is Linking Back to Your Website? Check Them Out
If no website is linking to your site, Google has no reason to link to yours. Backlinks – i.e. those links from other websites back to yours – can be priceless, especially if they are from websites that Google loves and respects.
Research by Moz has revealed that there is a direct relationship between Google search rankings and high-quality backlinks. That is, the higher the quality of the backlinks to your site, the higher it will rank on search results, vice versa.
An SEO company in Mumbai can help you check out your backlinks using Moz Open Site Explorer or SEMrush Backlink Checker. They can also check the backlinks of your competitors; find out who is linking to them while exploring backlink opportunities.
It is always best to leave this aspect of SEO to the top SEO company in Pune for SEO strategies for ranking in 2020
Focus on Generating Personalized Results
The impatient bug appears to have bitten every person on earth as many people today are always all about instant results. And for this reason, the leading search engine, Google, has started focusing on generating more personalized results.
Google gathers personalized information about every individual user and uses the data to return relevant results per time.
Google’s services also involve providing a searcher’s contextual results based mostly on the user’s location or previous searches. If, for example, you type in the search box, “where’s the nearest fast food restaurant?” Google will then display several options that are near your location.
Now, you can considerably boost your chances of appearing in answer boxes by simply providing organized and clear information on your website. Use distinct headings and lists to summarize the content on each page of your site.
This can help Google not only to parse but also index the information, thus making it unbelievably easier to get your website feature in that highly coveted position.
Take Advantage of Social Media Channels for SEO
If you want to make an indelible mark in your niche, you must have a robust and potent social media presence. And of course, this applies naturally to your search engine optimization strategy as well.
Although social media shares are not presently a direct ranking factor, research seems to suggest that there may be a correlation between rankings and social signals.
To explain how it works is beyond the scope of this article but an SEO marketing company with experience in this field can help. The more your useful content is shared, the more traffic is directed to your site via search engines. This also helps you to build brand awareness as well as quality backlinks as more people get to see and talk about your website.
Therefore, it is highly crucial for you – or the best SEO company in Mumbai you work with – to factor in your social media presence when considering SEO optimization. Focus on a handful of these platforms and make sure you are constantly churning out great and useful content while interacting with your fans or followers.
This will help you – in the long run – in every area of your marketing.
Video: New King of Content in 2020
Google owns YouTube, a clear testament that it loves video. This is why you should make videos an essential part of your digital marketing efforts and SEO strategies for ranking in 2020.
A Forrester research reveals that a video is up to 50 times more likely to appear on the first page of SERPs than a website page with plain text. Moreover, up to 62 percent of Google universal searches include video.
Therefore, you may need to start considering how to create helpful videos that you can upload to YouTube. The videos must support the existing content on your blog or site.
Though this is not a guarantee that you will hit that coveted first-page spot, but you will end up getting more quality and organic traffic when Google finally indexes your video.
Embed your high-quality and useful video on your site for more traffic. Optimize every video according to the width of your blog. Remember to add relevant keyword-rich copy on the page to help Google quickly understand what your video content is all about.
SEO (Search Engine Optimization) is a dynamic pursuit because the internet changes almost every. And so several parameters will also determine how well your website ranks in search engines.
You need to, therefore, stay up to date with the latest trends about SEO to ensure lasting success for many years to come.
So, if you are searching for the best SEO services in Mumbai that will help out in this regard, look no further than Prometteur Solutions PVT Ltd. We build with strategy and handle every SEO project professionally and with expertise.
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