Believe it or not, innovation or creativity has to be part of our everyday culture. Since the only constant thing is ‘change,’ even businesses have to look at digital marketing investment in a whole new light if they must survive.
And as the entire world has undergone unprecedented changes over the last few months, life – as we know it – has drastically changed in a matter of days.
But irrespective of the effect of the recent pandemic, tapping up the positive path has led many businesses to adapt to the digital universe. Every company that is not looking to adopt any ads digital marketing strategy is already doomed to fail.
Even schools, banks, as well as the government, are now shifting to digital means of connection and communication in order to adhere strictly to the all-important social distancing rule.
Can this be called a ‘blessing in disguise?’ Time will tell; but as for now, seeking the assistance of a digital marketing agency is a wise move any business that hopes to thrive in these trying times, must make.
But if you are still in doubt as to why you should even consider digital marketing investment even as other businesses are shutting down, these top reasons why your business should invest in digital marketing should convince you to take the leap of faith.
Top Reasons Why Your Business Should Invest In Digital Marketing
To invest in anything, whether it is real estate, ads digital marketing strategy, or even in stocks, conducting thorough research of the prevailing or current market trends is vital. It will open your eyes to the best options you can invest in as well as the value of that investment.
The same can be said about digital marketing; this is what you need to nurture and nourish your business until it grows into a highly successful component of the market.
Every penny and time you invest in a digital marketing strategy has a clear return on investment that significantly impacts your bottom line. Each one of these moving pieces works conjointly, and their respective effects boost one another.
So, here is why a digital marketing investment is your ultimate piece of good fortune.
A ROI in SEO
Having a well-designed, aesthetically attractive website with beautiful images and compelling content will do nothing for your business if you don't incorporate search engine optimization (SEO). Your website will, therefore, remain unnoticed by your target market and right at the very bottom of search engine results.
If you want your target audience to love you, the first thing you need to do is to ensure that Google loves you first. And one of the ways to make Google fall head over heels in love with you is by getting listed high up the search engine result pages via SEO.
If you do not have the capacity or necessary expertise to do this, you can hire a digital marketing agency to handle SEO for your organization.
And in case you are not too conversant with the benefits that SEO brings to the table, here they are:
Rank High on the SERPs
This is one of the first rewards of a well-thought-out ads digital marketing strategy: ranking high on search engine result pages (SERPs). SEO enables you to earn several points using the numerous factors that search engines rely on to decide your ranking positions.
Planning SEO strategically will help your website to outrank your competitors, thereby pushing up the pages. A digital marketing agency can readily help you to implement Technical SEO, which consists of techniques and practices deployed in order to optimize a website for both the indexing and crawling phase.
The primary objective of this ingenious practice is to give room for search engines to readily identify, interpret, crawl, and then index your site seamlessly.
This will ultimately position your business high up the SERPs, thereby allowing you to be noticed and get a massive increase in traffic to your website.
As mentioned earlier, the more you get noticed, the more organic traffic moves to your website. And you will have the chance to convert those visitors or prospective clients into paying customers.
Search engine optimization significantly contributes to the targeting of the right audience and driving them to your well-positioned website using a carefully planned digital marketing strategy. The more targeted the organic traffic you drive to your website is, the more conversions you are likely to make.
Improved User Experience
When undertaking technical SEO, you are expected to carry out routine SEO audit, examine or evaluate the result and generate some strategies in order to fix any bug. The implementation of numerous SEO practices for startups and even established businesses can sometimes be a hassle.
This is why it is appropriate to leave this aspect of SEO a trusted digital marketing agency. The versatile digital marketing agency will be able to execute comprehensive SEO solutions.
This includes speed and site security; these contribute substantially to an improved customer or user experience. Search engines generally consider the data received via a user's experience on your website. This also contributes in no small measure, boosting your SEO ranking.
As you can see, a digital marketing investment will do well for the ranking of your site. Moreover, you need to know that a digital marketing strategy is made up of several creative and digitally-sound services aimed at adding profound value to your business via different perspectives.
All these tools are interconnected and work hand-in-hand to increase sales as well as to establish brand credibility even across the highly competitive market.
So, if you want your brand to be a force to reckon with in your niche or industry, start implementing ads digital marketing strategy. Numerous case studies serve as testaments to the brilliant successes that business owners or entrepreneurs have achieved via digital marketing investment.
Now that you know the benefits of SEO let's move to the other reasons why you should invest in digital marketing.
Boost Your Brand’s Image
Digital marketing helps to promote your brand’s services or products on a wide variety of platforms, including social media networking websites. Although most people use social media platforms as a means to socialize or connect with other users, some individuals use these channels to browse for services or products they need. This set of individuals can equally rate the quality of the services and products your brand is selling by their experience.
If they have a positive experience, they will leave favorable ratings on such platforms so that other prospective buyers can go with the flow.
This means your brand will attract new customers to your services and products as most people will trust reviews or testimonials left by previous customers or users of your products, services or software.
This acts powerfully as a catalyst that enhances your company’s brand image in the marketplace.
Not too Harsh on Budget
You do not need to rob a bank just because of digital marketing investment. This implies that you will end up saving a lot of resources while enhancing the quality of the ecosystem.
The primary goal of any business venture is to significantly increase its customers using the lowest possible digital marketing investment. Big brands have lots of money for trials in marketing.
But the opposite is the case with small-scale businesses and startups that possess limited funds. These are the businesses that must rely heavily on digital marketing investment to take their brands to the next level.
Social media marketing will remain an innovative and most remarkable way to reach Generation Z and Millennials customers. Since your marketing budget is severely limited, using a well-executed ads digital marketing strategy, you can reach a much wider but highly targeted audience via social media channels like Instagram, LinkedIn, Facebook, and Twitter.
You do not need to visit people at their homes, thanks to re-targeting, which is also free of hassles. You will save both calling and traveling expenses.
You can hop on Google, Bing or Yahoo to advertise to your target audience. These search engines are visited by hundreds of millions of individuals from around the world, and more than half of these people have purchasing powers. Ads run on search engines work via the CPC (cost per click) principles. This implies that you will only be charged for the ad when a potential customer clicks on your ad.
The only cost you may incur – apart from running Facebook or Google ads, etc. – is to hire and work with a digital marketing agency for this task. You need to be sure they can deliver as promised.
Bear in mind that the cost of working with a digital marketing agency is far less than sticking to the old ways of running ads on billboards, news outlets, TV, radio, which can be very costly.
Any ads digital marketing strategy is practically worthless without analytics. When you work with a reputable and respected digital marketing agency, tracking verifiable results becomes incredibly easy. You will be able to see the exact plan that got your brand the most conversions as you easily identify each click.
And the digital marketing agency can tweak the ones producing dismal results so that they can convert reasonably as well.
It is possible also to learn user behavior and purchasing patterns. And you can obtain valuable information about the audience in order to target your ads digital marketing strategy for the best results.
You can monitor your traffic with various methods as follows:
- Organic traffic: visits from search engines
- Social traffic: directed from different social media platforms
- Paid traffic: Visits from sponsored adverts
- Referral traffic: directed to your website
The digital marketing agency you work with will know the ads digital marketing strategy that delivers exceptional results. The agency will help you identify and monitor the activities of numerous users on your website. They will find out how those visitors got to your site, how they interact with it, and why they left without purchasing anything or subscribing to your newsletters. This will enable you to work on any errors on your site in order to get more and retain the attention of visitors for extended periods.
Easy Customer Service
Running an ads digital marketing strategy simplifies interactions with customers. Responses are given immediately while obtaining the opinions of the clients. Required support and help are rendered almost instantly. Any complaints made by customers can be looked into and necessary changes implemented.
As mentioned earlier, comments, ratings, complaints, and reviews are posted online by previous users of products or services. It is something that has become a trend, and which businesses can utilize to their advantage.
It is, therefore, safe to say the overall success of a particular organization as well as customer experience work hand-in-hand. If your customers are happy, they will share a positive experience with others online and offline.
But if the opposite is the case and unsatisfied customers are left unattended to or pacified using any means necessary and ethical, the harm such an experience can do to your company can only be imagined. Bad news travels faster than the speed of light, and it will be distressing if you are the subject of the bad news.
This is because ind-depth and extensive research has shown that one unhappy or disgruntled customer can badmouth an organization to a minimum of 15 people or acquaintances. And up to 67 percent of customers that have experienced bad service or lack of customer support will never return to patronize your brand.
This is why you must take care of your customers and users. Reply to their queries in real-time and do your best to make them happy. Solve every complaint by apologizing profusely, and if you can, offer compensation or rectify the issue immediately
Other interactions are also vital and must not be left out. Whenever a satisfied client praises your brand or services or products on social media platforms, you should immediately appreciate or show gratitude.
When you work with a digital marketing agency, they can help you come up with tags or branded hashtags that make it easy for you to know precisely when someone mentions your brand.
The benefits of digital marketing investment far surpass any other you may have been told about old school advertising. You can utilize ads digital marketing strategy to reach a much wider audience and reel in customers from around the world.
But if you are not conversant with these tactics, the best way to go about it is by hiring a digital marketing agency.