Mobile app for business have taken a more booming dimension since the pandemic. For a lot of reasons, this is tied to the fact that many people prefer to engage businesses from the comfort of their homes, offices, etc.
Also, these days you can find a mobile application for absolutely everything, thus, we can say that digital media plays a huge role in our lives. The utilisation of mobile applications in business has also become a strong marketing tool for all businesses.
Mobile app for business are compelling tools for contacting and engaging the target audience. Most adults around the world have a smartphone and many use the device to augment their everyday life.
Mobile can help a small business to engage with their customers and build a bond with them as well as it helps to drive sales and provide their reputation in the market.
Today, we shall be looking at mobile app for businesses and small businesses with respect to how they can help businesses.
This entails discussing the mobile app development services in combination with business, and why you should consider building a mobile app like Android applications or iOS applications for your business.
Mobile App for business statistics
- There is a growing need and usage of mobile apps for business as the market demand is also rising
- Data from Crunchbase shows that about 26% of the global funding dollars went to mobile app development services in 2020.
- Statistics from Statista, projects mobile apps for businesses to generate up to 935 billion dollars in revenue.
- Most people, especially Gen Z, spend most of their time on digital devices and smartphones. This brings about a boost in the
Challenges of Running a Business Without Mobile Apps in Business
As a business owner or manager, you will face many challenges if you do not utilise the use of mobile apps for business.
Let us take a quick look at some of the challenges;
· Without Mobile App for Business, there is Reduced Customer Reach and Engagement:
Without mobile apps, your business will struggle to reach wider customers and will suffer in terms of visibility. Most people currently use their phones for shopping, communication, and information gathering.
Without implementing mobile apps in business, your business will have a smaller and less engaged customer base.
· Businesses without Mobile Apps Struggle with Missed Opportunities for Convenience and Loyalty:
Businesses Without mobile app solutions experience a lot of missed opportunities and reduced customers convenience and loyalty.
- Businesses Without Mobile Apps Face Challenges in Customer Communication and Service:
Operating your business without a mobile app, you are putting your business in the position to struggle with good communication and service.
· Businesses Without Mobile Apps Fall Behind the Competition:
When you run your business manually and without a mobile app, customer experience will be inferior and largely unsatisfactory. Your business may even appear outdated less competitive compared to those offering a mobile-friendly approach.
- Limited Ability to Adapt to Mobile Trends:
Another serious challenge of running a business without mobile app for business limits the opportunity to explore and adapt to mobile trends.
In essence, the lack of mobile apps for business exacerbates the limitations of a basic online presence. Mobile apps are no longer a luxury but a necessity for businesses to effectively reach, engage, and serve their customers in today’s mobile-centric world.
Why Does Your Business Need a Mobile App?
We mentioned in our introduction that the use of mobile apps and businesses has become a lifestyle for people around the world.
This is because, with mobile apps, there are possible improvements in the ways that people do things. Mobile apps, for example, make marketing, shopping, interaction, meetings and other things easy.
For a professional online business app development company, it is an obligation to create user-engaging, feature-rich and secure mobile apps for businesses.
While at it, they consider the design and integration of new features to keep up with new industry and market trends.
They also invest resources, time and energy in studying new developing trends, user engagements, behaviours and how mobile apps can serve these purposes.
There are several benefits of mobile applications in business. let us take a quick look at the most important ones.
Mobile App for Business Enable Easy Access and Convenience
One of the advantages of mobile apps for business is that it is a business tool that creates easy access to the business and gives both the business owners and their customers convenience.
Before mobile applications became popular, the digital experience of using the services rendered by businesses or buying their product was very stressful and, in most cases, required a physical presence for successful business transactions.
However, technology has evolved and people and today, people and businesses are exposed to each other via multiple platforms, including a mobile app.
Another advantage of a mobile app for businesses is that customers can sign up on the mobile app of a business using their mobile devices and, in a matter of minutes, begin to make purchases and transactions.
Businesses also use mobile apps to notify customers from different locations about updates, upgrades, changes made, available hiring positions, etc. In other words, customers can easily log on to the mobile app of a business and access new information.
Suitable chatbots which are excellent for providing customer support on a 24-hour basis are another advantage of mobile apps. Businesses use mobile apps to improve their customer support.
Therefore, mobile applications provide customers with easy access and viable information about a business, make good decisions on the product and conveniently make purchases.
Don’t Forget: Mobile app users don’t have to type your business website address on a search engine before accessing your business online. All they ever need is one click. Another advantage of mobile apps for business, right? Winks!
Mobile App for Business Increases Sales and Profits
Hey, we are still on why mobile apps are essential for business, and an increase in sales and profits is worth mentioning.
Suppose your customers are excited about gaining easy access to your products and services and having an excellent experience with your customer support system. In that case, they will love to stick to doing more transactions with your business company.
Let us say, easy access and an excellent customer support system lead to an increase in sales. Hence, an advantage of mobile apps for business growth that can not be overemphasized is that it increase sales to bring more profits.
Research shows that businesses have higher chances of increasing sales and making more profits with a mobile app that customers can use to make orders and have them delivered to their preferred location.
Usually, mobile apps are designed to be more user-friendly than websites, so users of mobile devices will by far patronize your business more from their mobile apps than they would if they always have to go through a website.
Many things like one-click loggings, shopping online, placing orders, and payments are made more accessible with an app.
Ways to Improve Sales with Mobile Apps
More and more small and midsize businesses are following the trend of mobile app development. Understanding that an effective mobile strategy involves more than just a mobile-friendly website.
There are apps that you can play on, apps you can boost your productivity, apps you can use for banking, ordering food at restaurants, booking holidays, booking movies, and so much more.
In case you are unsure why anyone would want to build their mobile platform, here are the top benefits for your business growth.
With promotions, discounts and bonus push notifications, you can motivate the customer to purchase from you. You can directly contact all the users who have installed your app. There are many ways to increase the ROI of your business with a mobile app.
For example, a company can send a special offer to customers who are near their store or office with the help of geolocation technologies.
The most useful advantage of mobile apps is the ability to make an online payment. People no longer want to spend their time in long queues in banks to deposit and withdraw money.
Because the same things can be easily possible with a smartphone while having a coffee at home. You can provide as many options as possible like Internet banking, Mobile banking, etc.
Mobile Apps for Business As a Marketing Tool
Aside from all that we mentioned above, mobile apps and business are perfect together because the technology serves as a strong marketing tool. With this in place, mobile apps can;
Improve your customer service
It doesn’t matter what you sell, your customers need some way to reach you when they have a question or query.
It would be much easier for them if you had a messaging service built into your app. This way, they’ll get a quicker response. Which shows them that you care about them and want to help.
Every business’s growth and success are highly dependent on marketing, and marketing is one of the jobs that a mobile app does for business.
One of the advantages of mobile apps for business is that it keep up with marketing trends and even outperform your competitors.
Mobile apps do not use the traditional marketing technique but an advanced style of promoting your business, your product, and your services to a large audience.
With a mobile app, people now carry your business in their pockets, hands, and bags. Even more, so in their lives. Meaning, that when they want to purchase any product or service, your business will be the first to come to their minds.
If your mobile app has a good user experience and positive reviews, your business will succeed. You can initiate a reward program for daily logins and transactions (loyalty program).
This will enable customers to earn rewards based on the number of times they perform relevant transactions on your mobile app for some time.
We are talking about activities like discounts, newsfeeds, bookings, new product launches, and giveaways are some excellent examples to consider.
Things like these are not usually successful with websites or offline, which is a great advantage of mobile apps for business.
It can help you to sell faster
If you have a certain product that you want to sell out before a certain time, you can send ‘limited time” promotional coupons with your mobile app to your customers, Such promotions encourage sales and will also provide publicity to your business.
Boost brand recognition
If your business app has a good design and works properly, then your customers will always think of your business. This will be very profitable for you when they want to buy something that you sell.
Mobile apps help you sell faster because they offer increased visibility that will constantly remind customers about your existence.
Just make sure that your app is tested by a mobile app development company before you launch it. If your app is unprofessional, then it will have the opposite effect.
Mobile Apps for Business and Payment Gateways
The advantages of mobile apps for business will not be complete without mentioning mobile app-ready payment gateways. These are very essential for making and receiving in app payments.
Payment gateways are services provided by some fintech companies for online financial transactions whereby there is a possible and successful exchange of data (digital assets) from a device and a financial institution. `
Payment gateways are essential features of mobile apps created for providing services on e-commerce, grocery, gambling and betting, hotel reservation, flight booking companies, etc.
Payment gateways bring increased advantages to mobile apps for businesses because they provide improved customer experience.
With payment gateways, users can use their credit cards to make payments and invoices for their payment status. The process of processing payments for purchases is simplified and usually happens in a few seconds.
A profound advantage of mobile apps for businesses through payment gateway features is the elimination of fraud.
When people pay through payment gateways, everything is automatically processed online. The technology makes it impossible for people to make fake transfers or use fake money to make payments.
the best payment gateways to integrate into your mobile apps are, Stripe, PayPal, Amazon Payments, Skrill, Paystack,
Mobile App for Business Saves Cost
The list of the advantages of mobile apps for business continues as mobile apps can combine all the valuable features and marketing tools relevant for growing a business.
With a mobile app, you have the following; payment processing, chatbot rendering customer support, marketing tools like social media buttons for boosting brand image and recognition, and a well-designed user interface for an excellent user experience.
All those tools will cost you a huge amount of money if you decide to patronize relevant experts or companies that offer those services. But with a mobile app, you will save yourself the stress and spending of large amounts.
So, why are mobile apps essential for your business? The answers have been highlighted and discussed in this article.
We now see that the advantages of mobile apps for business make the use of mobile apps a wise business move towards achieving success.
Read our full blog post on the important features of mobile apps for business.
When Should You Consider Adopting Mobile Applications in Business?
Do not build an app simply because you think you need it or because everyone else has one.
Use the following points to analyze if your business truly needs a mobile app.
- Evaluate whether a mobile app will truly impact your business. A successful mobile app must have clear goals, such as increasing sales or building customer loyalty.
- When you want to reduce extra manpower use automation by the mobile application.
- If you have less than 100 reaches a day for your website, then you have to think again before developing a mobile app unless the conversion rate is not too high.
- Develop the simplest and cheapest version of the app first.
- If the simple version of the app is on track to meet your success, then continue developing it to a better version with more features.
Mobile App Development Cost for 2024
Research shows that in 2021, the cost of mobile app development increased, with some mobile application development companies charging from $1,000,000 to a whopping sum of $10,000,000.
However, you can still get a mobile app for your business for as low as $10,000; depending on the features of the mobile app, most reputable mobile app development companies will charge $10,000 and above for a mobile app.
Mobile Development cost for 2021 was highly influenced by the development company or team’s charges, its design, superiority of development, and marketing.
All mobile app prices are determined by their platforms, integrations, features, complexities, and locations. For example, the price of a mobile app development company in India will be different from that of a company in the US, Europe and Asia.
Cloud servers, maintenance and support, are also hidden cost that determines their development costs.
Mobile App Development Company In India
Mobile app development companies have skyrocketed in numbers since the global pandemic. This is because the lockdown brought an increase in mobile application usage for several daily activities.
Let us take a brief look at some of the mobile companies in India.
These mobile app development companies are highlighted in no particular order as they are all reputable IT firms contributing to using technology in optimizing businesses and improving human lives.
Fueled
It is a mobile app development company that came into operation in 2007, and since then, it has been continuing to grow. It offers app development services for different enterprises and startups in different countries of the world.
Fueled has handled big institutions like Harvard, Verizon, 9Gag, MGM Resorts International, and many others.
Prometteur Solutions LTD.
Prometteur Solutions LTD is a mobile app development company in India with some of the industry’s best IT experts, rendering IT services to clients from different parts of the world.
It renders services in Web Dev, Mobile App Dev, IoT, Web Design, Ecommerce solutions, Software Development, Graphic Design and SEO service.
Infosys
Infosys is one of the largest mobile app development companies in India. With different offices worldwide, the company offers ICT services for businesses, institutions, entrepreneurs and organizations.
Tata Consulting Services
Tata Consulting Services is the most common mobile app development company in India. It is also the largest IT company in the country, extending its services to all corners of the world.
Accenture
It is a commonly profound presence in India and over 190 countries offering services in mobile app development, Cloud, Blockchain, Oracle, etc.
Hyperlink InfoSystem
Hyperlink InfoSystem is a mobile app development company in India renowned for providing ICT services for its clients in Asia and the US; it has one of the world’s largest customer databases. It has worked with over 2300 clients from around the world.
Hyperlink InfoSystem has developed over 300 mobile apps and over 1600 websites. It offers AR, VR, AI, App Dev, Web Dev, IT support, Blockchain, IoT solutions, Salesforce Solution and CRM solutions, among others.
Data Systems
Data systems offer mobile app development, AI, Big Data analytics, Automation, Data Science, Machine learning, etc. it is an Indian-based company with a good team of IT experts with significant experience in providing IT solutions to businesses.
Zensar Technologies LTD.
Zensar Technologies LTD came into being in 1991 as a software company. It is commonly known for its impact on IT skills which it gained recognition for at Indian Perspective in the year 2018.
Either way, you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going to brighten up the future of your business.
We at Prometteur are a full-service mobile application development company, we believe marketing is all about connecting with the clients at the right place and at the right time.
We offer our services as you required and whenever you need it.
Getting Started with Mobile App Development for Business
1. Define Your Needs:
The first is to perform quality research. The purpose is to understand your target audience and app purpose.
2. Choose Your Platform:
There are basically two popular and widely used platform for mobile app development (iOS and Android). Your decision on which to use should be based on your target users and desired functionalities.
3. Develop the Mobile App for Business:
Here, you need to hire the ideal mobile app development company to bring your idea to life. The ideal partner should be able to design, build, and test your app.
4. Plan Your Launch:
After the mobile app development life cycle, plan the launch. This will of course include implementing effective marketing strategies that will create pre-launch buzz and ensure a successful rollout.
5. Prioritize Security:
Prioritising security should run through the whole stage of the mobile app for business development. Remember, you will be dealing with customers who will trust you with their personal and financial data. So it is best to ensure security and privacy of higher standards. Implement robust security measures and a clear privacy policy to protect user data.
Apps and Business: Benefiting Industries
Mobile applications penetrate different industries, enabling the scaling of operational and managerial processes. A lot of industries with investment in mobile apps are smiling to the banks.
Not just that, there is also ease of doing business, knowing different useful trends and staying ahead of the market.
At Prometteur, we recommend that business always get the best mobile app development company that will offer them the best mobile app development services for their business.
Check out our blog on choosing the right app development team.
Here are some common industries where mobile app for business has been adopted.
Mobile Apps in the Healthcare Industry
Although this industry uses mobile apps a lot, the usage witnessed a spike right from the pandemic. During the period, there was need for people around the world to keep up with their medical appointments, prescriptions, drug deliveries, etc from the comfort of their homes.
All of these and more can be accessed through the mobile apps for healthcare. For example, mobile apps enable appointment bookings, counselling, monitoring of one’s health, and quick check-ups.
It is also a viable tool for patient information, including records of their historical dialysis, diagnosis, consultations and medications.
In simpler words, mobile apps have evolved to serve as virtual assistants for doctors and healthcare professionals. The technology makes their work easier, more organised and safer. Mobile apps also offer a great level of convenience to both doctors and patients.
Mobile Apps in the Travel Industry
From the healthcare industry, mobile apps extend their benefits to the travel and tourism industry. Experts and other workers in this industry use mobile apps to carry out their everyday businesses in more efficient and satisfying ways.
Mobile apps for the travel industry come with some important features that offer customers improved services. Typical examples include; Uber app, bolt apps, drive-in-hood apps, charm and charter apps, etc.
Mobile Apps in the Restaurant Industry
if you take a critical look at the world today, you will see that restaurant and food ordering business is trending. this industry is very successful, owing much of its glory to the role and benefits of mobile apps.
Today, for restaurants and food ordering businesses to stay relevant, they need mobile apps. Mobile apps enhance a lot of services, engagement and sales.
For example, a typical restaurant and food ordering app allow customer to easily reserve themselves their favourite dishes. Customers also use the app to order for their meals and have them delivered to them at their preferred location.
Mobile apps for restaurants allow users to drop reviews on the meals and services of each restaurant. The technology plays the great role in helping customers make the best decision of food ordering by making the process easier and faster.
With a food ordering app, customers can personalise their needs, set reminders for food ordering and easily find their favourite restaurant location in different cities.
Check out one of our food restaurant mobile app
Entertainment Industry
Lastly on our list of benefits of mobile apps in different industries is the entertainment industry. We are in 2024, a modern age, who needs to sell radio/video tapes and CDs to make commercial success or even reach a wider audience?
Think of the role that mobile apps like Spotify, Apple Music and other streaming platforms play in boosting the industry. You can also think of Netflix, YouTube for the movie and music industry too.
Mobile apps bring the artiste closer to the listeners and fans at any time and from any place in the world. All it takes is an internet connection.
There are many music and movie artists on social media platforms like Facebook, WhatsApp, Twitter, Instagram, WeChat, etc. These are mobile apps where celebrities interact with their fans daily. The artists use the platform to promote their arts and crafts.
Mobile applications penetrate different industries, enabling the scaling of operational and managerial processes. A lot of industries that have thrown their investment into mobile apps are smiling at the banks.
Not just that, there is also ease of doing business, knowing different useful trends and staying ahead of the market.
At Prometteur, we recommend that businesses always get the best mobile app development company that will offer them the best mobile app development services for their business.
Check out our blog on choosing the right app development team.
Here are some common industries where mobile app for business has been adopted.
Mobile Apps in the Healthcare Industry
Although this industry uses mobile apps a lot, the usage witnessed a spike right from the pandemic. During the period, there was need for people around the world to keep up with their medical appointments, prescriptions, drug deliveries, etc from the comfort of their homes.
All of these and more can be accessed through the mobile apps for healthcare. For example, mobile apps enable appointment bookings, counselling, monitoring of one’s health and quick check-ups. It is also a viable tool for a comprehensive patient information, including records of their historical dialysis, diagnosis, consultations and medications.
In simpler words, mobile apps have evolved to serve as virtual assistants for doctors and healthcare professionals. The technology makes their work easier, more organised and safer. Mobile apps also offer a great level of convenience to both doctors and patients.
Mobile Apps in the Travel Industry
From the healthcare industry, mobile apps extend its benefits to the travel and tourism industry. Experts and other workers in this industry use mobile apps for carrying out their everyday businesses in more efficient and satisfying ways.
Mobile apps for the travel industry come with some important features that offer customers improved services. Typical examples include; uber app, bolt apps, drive in hood apps, charm and charter apps, etc.
Mobile Apps in the Restaurant Industry
if you take a critical look at the world today, you will see that restaurant and food ordering business is trending. this industry is very successful, owing much of its glory to the role and benefits of mobile apps.
Today, for restaurants and food ordering businesses to stay relevant, they need mobile apps. Mobile apps enhance a lot of services, engagement and sales.
For example, a typical restaurant and food ordering app allow customer to easily reserve themselves their favourite dishes. Customers also use the app to order for their meals and have them delivered to them at their preferred location.
Mobile apps for restaurants allow users to drop reviews on the meals and services of each restaurant. The technology plays the great role of helping customers make the best decision of food ordering by making the process easier and faster.
With a food ordering app, customers can personalise their needs, set reminders for food ordering and easily find their favourite restaurant location in different cities.
Check out one of our food restaurant mobile app
Entertainment Industry
Lastly on our list of benefits of mobile apps in different industries is the entertainment industry. We are in 2024, a modern age, who needs to sell radio/video tapes and CDs to make commercial success or even reach a wider audience?
Think of the role that mobile apps like Sportify, Apple music and other streaming platforms play in boosting the industry. You can also thing of Netflix, YouTube for the movie and music industry too.
Mobile apps bring the artiste closer to the listeners and fans at any time and from any place in the world. All it takes is an internet connection.
There are many music and movie artiste on social media platforms like Facebook, WhatsApp, Twitter, Instagram, WeChat, etc. these are mobile apps where celebrities interact with their fans on a daily basis. The artists use the platform to promote their arts and crafts.
What Can Mobile Apps for Business Promote?
So here is the thing. Your business may be moving slow, beginning to get out of competition and relevance in the market.
You see too many changes and trends in the industry and do not know how to keep up. Heck! You do not even know what is going on, all you can tell is that sales are dropping and you are unable to retain old customers, neither are you able to get new ones.
This is when mobile app for business optimisation comes in, it helps you to beat business challenges and hit your business goals.
So, thinking of how to promote your business with mobile apps. Here are some important ways.
Mobile Apps for Business Promote Sales and Business Growth
Businesses go through changes, stages of development and growth in other to be successful. However, these are not strategies that manual efforts can achieve, hence the need for mobile apps for business.
Mobile apps help in increasing customers, offer satisfying ways of engaging buyers and helping the business to meet user requirements. With mobile apps, businesses promote sales and growth using several in app features and analytics.
Mobile Apps Offer Valuable Consumer Insight
The implementation of mobile apps for business enables businesses to easily and quickly identify different opportunities and capitalise on those opportunities for growth.
When you utilise mobile apps for your business, data collection and analytics, you gain reliable insights. These insights offer you information that are useful for shaping your product and services, drive better engagement and increase sales.
Mobile apps help your business to identify customer motives and actions, judging by the result of the data analytics on customer behaviours. With such data at your disposal, you can design effective marketing strategies for your business.
Mobile Apps for Business Help Small Businesses in the Industry
If you look at the benefits of mobile application for small businesses, you will come to the realisation of how it helps in save costs.
Implementing mobile apps to drive your business is essential for growth by saving cost. This gives businesses the rare opportunities of channelling more resources into other areas of the business.
Mobile Apps for Business Offer Competitive Advantage
When you use mobile apps to their full potentials, there are lots of advantages your business stand to benefit. One of which is to help the business many opportunities to to be ahead of marketing trends and stay competitive in the industry.
Mobile Apps Create Brand Awareness
Want to create strong, relevant and rewarding brand for your business? Consider utilising mobile apps. With the technology, you can easily showcase the unique features of your products and services to (potential) customers.
With mobile apps, you can easily send in app notifications to your customers on new and developing offers and services. This will wet their appetite and allow them to position themselves for a good launch.
Mobile Apps for Building Your Audience
Globally, there is an increase in the usage of mobile apps for business. more people prefer installing business apps and getting their preferred services. This means, it is easier to engage with global customers, take your business to new heights and increase sales on a global level.
Mobile Apps and the Push Notifications Features
You can promote your business using the push notification features in mobile apps. This enables you to achieve a lot of things, milestones and user engagements. Within ap notification features, businesses can deliver crucial messages to their users in no time.
Mobile Apps and Social Networking for Businesses
We have discussed several ways of promoting your business with mobile apps, now let us add social networking tools.
With mobile apps, you create effective social media marketing strategies. For example, businesses use mobile apps to create engaging social media posts. When users click on links in the post, they can easily go the app store to download and log on the app.
This is a reliable promotional strategy as it allows new users to explore benefits, services and products using the mobile app.
You can also read on important mobile apps for business that entrepreneurs should consider having.